SEOUL COMMERCIAL AREA

KB국민은행 서강지점 Neighbourhood area

Mapo-gu (마포구) 신수동· Area 24,575 m² · Area code 3110570 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩121.8M▼ -58.2% YoY
Stores5▼ -16.7% YoY
Sales per store₩24.4M▼ -49.9% YoY

Reading this area Estimated sales fell 58.2% from a year earlier and stores fell 16.7%. Sales per store are down 49.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +47.0%
Stores▼ -16.7%
Sales per store▲ +76.4%
Market size
Estimated sales (quarter)
₩121.8M
vs 2024Q4
-58.2%
Estimated transactions
4,585
Per-store economics
Estimated sales per store
₩24.4M
vs a year ago
-49.9%
Per transaction
₩27K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩69.1M – ₩371.8M
20212022202320242025
₩82.9M₩121.8M
Stores5 – 6
20212022202320242025
65
Sales per store₩11.5M – ₩74.4M
20212022202320242025
₩13.8M₩24.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -58.2%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩274.9M₩121.8M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩55M₩24.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1455%
  • 14–174%
  • 17–2135%
  • 21–246%
Age
  • 10s0%
  • 20s4%
  • 30s19%
  • 40s20%
  • 50s29%
  • 60+27%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon13%
  • Tue18%
  • Wed16%
  • Thu18%
  • Fri21%
  • Sat12%
  • Sun3%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩121.8M-58.2%5-16.7%₩24.4M-49.9%000%Shrinking
2025Q3₩127.4M-55.3%5-16.7%₩25.5M-46.4%110%Shrinking
2025Q2₩219.8M-32.7%5-16.7%₩44M-19.3%110%Shrinking
2025Q1₩245.1M-10.8%50.0%₩49M-10.8%000%Mixed
2024Q4₩291.6M-2.7%6+20.0%₩48.6M-18.9%000%Possible crowding
2024Q3₩285.1M+2.9%6+20.0%₩47.5M-14.3%000%Possible crowding
2024Q2₩326.8M-12.1%6+20.0%₩54.5M-26.8%100%Possible crowding
2024Q1₩274.9M-4.7%5-16.7%₩55M+14.4%000%Shrinking
2023Q4₩299.8M+59.8%5-16.7%₩60M+91.7%000%Mixed
2023Q3₩277.1M+169.5%50.0%₩55.4M+169.5%110%Growing
2023Q2₩371.8M+266.3%50.0%₩74.4M+266.3%010%Growing
2023Q1₩288.4M+205.0%60.0%₩48.1M+205.0%000%Growing
2022Q4₩187.6M+113.4%60.0%₩31.3M+113.4%100%Growing
2022Q3₩102.8M+48.7%5-16.7%₩20.6M+78.5%000%Mixed
2022Q2₩101.5M+16.7%5-16.7%₩20.3M+40.0%010%Mixed
2022Q1₩94.6M+14.1%60.0%₩15.8M+14.1%000%Growing
2021Q4₩87.9M6₩14.7M000%
2021Q3₩69.1M6₩11.5M000%
2021Q2₩87M6₩14.5M000%
2021Q1₩82.9M6₩13.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.