SEOUL COMMERCIAL AREA

마포역 4번 골목상권

마포구도화동· Area 55,046 m² · Area code 3110579 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩223.1M▼ -42.0% YoY
Stores6▼ -14.3% YoY
Sales per store₩37.2M▼ -32.4% YoY

Reading this area Estimated sales fell 42.0% from a year earlier and stores fell 14.3%. Sales per store are down 32.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -12.0%
Stores▼ -33.3%
Sales per store▲ +32.1%
Market size
Estimated sales (quarter)
₩223.1M
vs 2024Q4
-42.0%
Estimated transactions
2,681
Per-store economics
Estimated sales per store
₩37.2M
vs a year ago
-32.4%
Per transaction
₩83K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩170.6M – ₩454.2M
20212022202320242025
₩253.4M₩223.1M
Stores6 – 10
20212022202320242025
96
Sales per store₩21.3M – ₩55M
20212022202320242025
₩28.2M₩37.2M
Openings0 – 1
20212022202320242025
01
Closings0 – 2
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -42.0%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-14.3%
Franchise share
0% (0/6)
Movement
Openings (rate)
1 (17%)
Closings (rate)
1 (17%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩407.1M₩223.1M
Stores 2024 Q1 → 2025 Q4
86
Sales per store 2024 Q1 → 2025 Q4
₩50.9M₩37.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–110%
  • 11–148%
  • 14–170%
  • 17–2145%
  • 21–2442%
Age
  • 10s0%
  • 20s13%
  • 30s40%
  • 40s24%
  • 50s18%
  • 60+4%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon17%
  • Tue13%
  • Wed15%
  • Thu16%
  • Fri28%
  • Sat10%
  • Sun0%
Gender
  • Male67%
  • Female33%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩223.1M-42.0%6-14.3%₩37.2M-32.4%110%Shrinking
2025Q3₩184.6M-44.0%6-14.3%₩30.8M-34.6%110%Shrinking
2025Q2₩222.2M-42.1%6-14.3%₩37M-32.5%010%Shrinking
2025Q1₩231.7M-43.1%7-12.5%₩33.1M-34.9%000%Shrinking
2024Q4₩384.9M-5.6%7-12.5%₩55M+7.9%000%Shrinking
2024Q3₩329.4M-12.5%7-22.2%₩47.1M+12.5%000%Shrinking
2024Q2₩384M+0.8%7-30.0%₩54.9M+44.0%010%Possible recovery
2024Q1₩407.1M+3.2%8-11.1%₩50.9M+16.1%000%Mixed
2023Q4₩407.6M-10.3%8-11.1%₩51M+1.0%120%Shrinking
2023Q3₩376.3M+6.1%90.0%₩41.8M+6.1%010%Growing
2023Q2₩381M-14.7%10+11.1%₩38.1M-23.3%100%Possible crowding
2023Q1₩394.6M+47.7%90.0%₩43.8M+47.7%000%Growing
2022Q4₩454.2M+29.1%90.0%₩50.5M+29.1%000%Growing
2022Q3₩354.7M+107.9%9+12.5%₩39.4M+84.8%000%Growing
2022Q2₩446.8M+21.6%90.0%₩49.6M+21.6%000%Growing
2022Q1₩267.2M+5.4%90.0%₩29.7M+5.4%000%Growing
2021Q4₩351.9M9₩39.1M100%
2021Q3₩170.6M8₩21.3M010%
2021Q2₩367.3M9₩40.8M000%
2021Q1₩253.4M9₩28.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.