SEOUL COMMERCIAL AREA

목동로데오거리 골목상권

양천구신정4동· Area 77,332 m² · Area code 3110614 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,008M▼ -11.0% YoY
Stores15▲ +15.4% YoY
Sales per store₩67.2M▼ -22.9% YoY

Reading this area Stores rose 15.4% from a year earlier while estimated sales stayed about the same (-11.0%), so sales per store fell 22.9%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +51.6%
Stores▲ +50.0%
Sales per store▲ +1.0%
Market size
Estimated sales (quarter)
₩1,008M
vs 2024Q4
-11.0%
Estimated transactions
23,398
Per-store economics
Estimated sales per store
₩67.2M
vs a year ago
-22.9%
Per transaction
₩43K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩665M – ₩1,133M
20212022202320242025
₩665M₩1,008M
Stores9 – 15
20212022202320242025
1015
Sales per store₩66.5M – ₩95.3M
20212022202320242025
₩66.5M₩67.2M
Openings0 – 3
20212022202320242025
01
Closings0 – 2
20212022202320242025
10
Franchise share20% – 56%
20212022202320242025
50%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.0%, stores YoY +15.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
+15.4%
Franchise share
20% (3/15)
Movement
Openings (rate)
1 (6%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩1,108.4M₩1,008M
Stores 2024 Q1 → 2025 Q4
1315
Sales per store 2024 Q1 → 2025 Q4
₩85.3M₩67.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0612%
  • 06–110%
  • 11–1418%
  • 14–177%
  • 17–2138%
  • 21–2424%
Age
  • 10s0%
  • 20s12%
  • 30s20%
  • 40s17%
  • 50s26%
  • 60+24%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon12%
  • Tue13%
  • Wed16%
  • Thu14%
  • Fri14%
  • Sat19%
  • Sun11%
Gender
  • Male67%
  • Female33%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,008M-11.0%15+15.4%₩67.2M-22.9%1020%Possible crowding
2025Q3₩1,050.3M+7.4%14+27.3%₩75M-15.6%0121%Competition inflow
2025Q2₩1,116.4M+6.5%14+27.3%₩79.7M-16.3%0029%Competition inflow
2025Q1₩1,042.8M-5.9%14+7.7%₩74.5M-12.6%1229%Possible crowding
2024Q4₩1,133M+1.2%130.0%₩87.2M+1.2%3046%Mixed
2024Q3₩977.7M+0.2%11-21.4%₩88.9M+27.5%0045%Possible recovery
2024Q2₩1,048.6M+0.8%11-8.3%₩95.3M+10.0%0245%Possible recovery
2024Q1₩1,108.4M+22.6%130.0%₩85.3M+22.6%0038%Growing
2023Q4₩1,120.1M+17.4%130.0%₩86.2M+17.4%0138%Growing
2023Q3₩975.6M+1.8%14+16.7%₩69.7M-12.7%2036%Possible crowding
2023Q2₩1,040.1M+4.2%12+9.1%₩86.7M-4.5%1242%Competition inflow
2023Q1₩904.3M+23.2%13+44.4%₩69.6M-14.7%2238%Competition inflow
2022Q4₩954.4M+10.4%13+30.0%₩73.4M-15.1%1038%Competition inflow
2022Q3₩958.2M+36.2%12+33.3%₩79.9M+2.2%1042%Mixed
2022Q2₩998.1M+21.2%11+22.2%₩90.7M-0.9%2045%Mixed
2022Q1₩733.8M+10.3%9-10.0%₩81.5M+22.6%0156%Mixed
2021Q4₩864.7M10₩86.5M2150%
2021Q3₩703.4M9₩78.2M0056%
2021Q2₩823.7M9₩91.5M1256%
2021Q1₩665M10₩66.5M0150%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.