SEOUL COMMERCIAL AREA

영등포시장역 4번 골목상권

영등포구영등포동· Area 30,037 m² · Area code 3110782 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩500.6M▼ -0.1% YoY
Stores14▲ +7.7% YoY
Sales per store₩35.8M▼ -7.2% YoY

Reading this area Stores rose 7.7% from a year earlier while estimated sales stayed about the same (-0.1%), so sales per store fell 7.2%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +198.2%
Stores▲ +75.0%
Sales per store▲ +70.4%
Market size
Estimated sales (quarter)
₩500.6M
vs 2024Q4
-0.1%
Estimated transactions
11,002
Per-store economics
Estimated sales per store
₩35.8M
vs a year ago
-7.2%
Per transaction
₩46K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩167.9M – ₩564.9M
20212022202320242025
₩167.9M₩500.6M
Stores7 – 15
20212022202320242025
814
Sales per store₩21M – ₩61.9M
20212022202320242025
₩21M₩35.8M
Openings0 – 3
20212022202320242025
10
Closings0 – 2
20212022202320242025
02
Franchise share0% – 13%
20212022202320242025
0%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.1%, stores YoY +7.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
+7.7%
Franchise share
7% (1/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (13%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩459M₩500.6M
Stores 2024 Q1 → 2025 Q4
914
Sales per store 2024 Q1 → 2025 Q4
₩51M₩35.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–111%
  • 11–1437%
  • 14–176%
  • 17–2141%
  • 21–2413%
Age
  • 10s0%
  • 20s8%
  • 30s19%
  • 40s14%
  • 50s25%
  • 60+34%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon15%
  • Tue16%
  • Wed20%
  • Thu12%
  • Fri14%
  • Sat13%
  • Sun9%
Gender
  • Male67%
  • Female33%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩500.6M-0.1%14+7.7%₩35.8M-7.2%027%Possible crowding
2025Q3₩564.9M+15.5%15+25.0%₩37.7M-7.6%2013%Competition inflow
2025Q2₩503.7M+0.9%13+44.4%₩38.7M-30.2%008%Possible crowding
2025Q1₩437.8M-4.6%13+44.4%₩33.7M-34.0%008%Possible crowding
2024Q4₩501.2M+17.7%13+44.4%₩38.6M-18.5%108%Competition inflow
2024Q3₩489.1M+22.7%12+50.0%₩40.8M-18.2%308%Competition inflow
2024Q2₩499.4M+23.9%9+12.5%₩55.5M+10.1%2211%Growing
2024Q1₩459M+14.1%9+12.5%₩51M+1.5%0011%Mixed
2023Q4₩426M-1.7%9+28.6%₩47.3M-23.6%1011%Possible crowding
2023Q3₩398.6M+3.8%80.0%₩49.8M+3.8%0013%Growing
2023Q2₩403.1M+5.1%8-11.1%₩50.4M+18.3%1013%Mixed
2023Q1₩402.2M+82.9%8-20.0%₩50.3M+128.6%100%Mixed
2022Q4₩433.5M+47.8%7-22.2%₩61.9M+90.0%010%Mixed
2022Q3₩384.1M+57.4%8-11.1%₩48M+77.1%010%Mixed
2022Q2₩383.5M+52.2%90.0%₩42.6M+52.2%010%Growing
2022Q1₩219.9M+31.0%10+25.0%₩22M+4.8%100%Growing
2021Q4₩293.4M9₩32.6M000%
2021Q3₩244M9₩27.1M000%
2021Q2₩251.9M9₩28M100%
2021Q1₩167.9M8₩21M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.