SEOUL COMMERCIAL AREA

영등포본동주민센터 골목상권

영등포구영등포본동· Area 29,319 m² · Area code 3110799 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩49.1M▼ -45.1% YoY
Stores4▲ +33.3% YoY
Sales per store₩12.3M▼ -58.9% YoY

Reading this area Stores rose 33.3% from a year earlier while estimated sales stayed about the same (-45.1%), so sales per store fell 58.9%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -47.6%
Stores±0.0%
Sales per store▼ -47.6%
Market size
Estimated sales (quarter)
₩49.1M
vs 2024Q4
-45.1%
Estimated transactions
1,625
Per-store economics
Estimated sales per store
₩12.3M
vs a year ago
-58.9%
Per transaction
₩30K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩44.9M – ₩97.4M
20212022202320242025
₩93.7M₩49.1M
Stores3 – 4
20212022202320242025
44
Sales per store₩12.3M – ₩32.5M
20212022202320242025
₩23.4M₩12.3M
Openings0 – 1
20212022202320242025
11
Closings0 – 1
20212022202320242025
00
Franchise share0% – 33%
20212022202320242025
25%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -45.1%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
0% (0/4)
Movement
Openings (rate)
1 (25%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩78.9M₩49.1M
Stores 2024 Q1 → 2025 Q4
34
Sales per store 2024 Q1 → 2025 Q4
₩26.3M₩12.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1473%
  • 14–1711%
  • 17–2115%
  • 21–240%
Age
  • 10s0%
  • 20s2%
  • 30s4%
  • 40s11%
  • 50s50%
  • 60+33%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon16%
  • Tue19%
  • Wed10%
  • Thu11%
  • Fri32%
  • Sat9%
  • Sun3%
Gender
  • Male42%
  • Female58%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩49.1M-45.1%4+33.3%₩12.3M-58.9%100%Possible crowding
2025Q3₩44.9M-48.4%30.0%₩15M-48.4%000%Mixed
2025Q2₩68.9M-20.8%30.0%₩23M-20.8%000%Mixed
2025Q1₩69M-12.5%30.0%₩23M-12.5%000%Mixed
2024Q4₩89.5M-3.4%30.0%₩29.8M-3.4%000%Mixed
2024Q3₩87M+18.0%30.0%₩29M+18.0%000%Growing
2024Q2₩87.1M+32.4%30.0%₩29M+32.4%010%Growing
2024Q1₩78.9M+32.2%30.0%₩26.3M+32.2%0033%Growing
2023Q4₩92.7M-4.8%30.0%₩30.9M-4.8%0033%Mixed
2023Q3₩73.7M-12.1%30.0%₩24.6M-12.1%0033%Mixed
2023Q2₩65.8M-12.5%30.0%₩21.9M-12.5%0033%Mixed
2023Q1₩59.7M-22.5%30.0%₩19.9M-22.5%0033%Mixed
2022Q4₩97.4M+30.0%30.0%₩32.5M+30.0%0033%Growing
2022Q3₩83.9M-8.9%3-25.0%₩28M+21.4%0033%Shrinking
2022Q2₩75.1M-14.0%3-25.0%₩25M+14.6%0033%Shrinking
2022Q1₩77M-17.8%3-25.0%₩25.7M+9.6%0033%Shrinking
2021Q4₩74.9M3₩25M0133%
2021Q3₩92.1M4₩23M0025%
2021Q2₩87.4M4₩21.9M0025%
2021Q1₩93.7M4₩23.4M1025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.