SEOUL COMMERCIAL AREA

신길동홍어거리 골목상권

영등포구신길4동· Area 44,973 m² · Area code 3110802 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩137.1M▲ +20.2% YoY
Stores3▼ -25.0% YoY
Sales per store₩45.7M▲ +60.3% YoY

Reading this area Against a year earlier, estimated sales +20.2%, stores -25.0% and sales per store +60.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +56.2%
Stores▼ -40.0%
Sales per store▲ +160.4%
Market size
Estimated sales (quarter)
₩137.1M
vs 2024Q4
+20.2%
Estimated transactions
1,537
Per-store economics
Estimated sales per store
₩45.7M
vs a year ago
+60.3%
Per transaction
₩89K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩81.6M – ₩378.3M
20212022202320242025
₩87.7M₩137.1M
Stores3 – 5
20212022202320242025
53
Sales per store₩16.3M – ₩75.7M
20212022202320242025
₩17.5M₩45.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +20.2%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (33%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩183.3M₩137.1M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩45.8M₩45.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–149%
  • 14–1718%
  • 17–2155%
  • 21–2416%
Age
  • 10s0%
  • 20s1%
  • 30s9%
  • 40s8%
  • 50s25%
  • 60+57%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon15%
  • Tue10%
  • Wed12%
  • Thu11%
  • Fri15%
  • Sat25%
  • Sun12%
Gender
  • Male70%
  • Female30%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩137.1M+20.2%3-25.0%₩45.7M+60.3%010%Mixed
2025Q3₩126.6M+14.2%4+33.3%₩31.6M-14.3%000%Competition inflow
2025Q2₩162.1M+16.3%40.0%₩40.5M+16.3%000%Growing
2025Q1₩169.4M-7.5%40.0%₩42.4M-7.5%000%Mixed
2024Q4₩114.1M-50.4%4-20.0%₩28.5M-38.0%100%Shrinking
2024Q3₩110.8M-53.4%3-40.0%₩36.9M-22.3%010%Shrinking
2024Q2₩139.3M-63.2%4-20.0%₩34.8M-54.0%000%Shrinking
2024Q1₩183.3M-16.5%4-20.0%₩45.8M+4.4%010%Shrinking
2023Q4₩229.8M+2.9%50.0%₩46M+2.9%000%Mixed
2023Q3₩237.5M+63.7%50.0%₩47.5M+63.7%000%Growing
2023Q2₩378.3M+187.7%50.0%₩75.7M+187.7%000%Growing
2023Q1₩219.5M+86.5%50.0%₩43.9M+86.5%000%Growing
2022Q4₩223.5M+76.5%50.0%₩44.7M+76.5%000%Growing
2022Q3₩145.1M+77.8%50.0%₩29M+77.8%000%Growing
2022Q2₩131.5M-10.0%50.0%₩26.3M-10.0%000%Mixed
2022Q1₩117.7M+34.1%50.0%₩23.5M+34.1%000%Growing
2021Q4₩126.6M5₩25.3M000%
2021Q3₩81.6M5₩16.3M000%
2021Q2₩146.1M5₩29.2M000%
2021Q1₩87.7M5₩17.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.