SEOUL COMMERCIAL AREA

신대방역 4번 Neighbourhood area

Dongjak-gu (동작구) 신대방1동· Area 181,264 m² · Area code 3110819 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩187.7M▼ -24.0% YoY
Stores8▼ -20.0% YoY
Sales per store₩23.5M▼ -5.1% YoY

Reading this area Estimated sales fell 24.0% from a year earlier and stores fell 20.0%. Sales per store are down 5.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +43.5%
Stores▼ -27.3%
Sales per store▲ +97.3%
Market size
Estimated sales (quarter)
₩187.7M
vs 2024Q4
-24.0%
Estimated transactions
5,785
Per-store economics
Estimated sales per store
₩23.5M
vs a year ago
-5.1%
Per transaction
₩32K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩122M – ₩322M
20212022202320242025
₩130.9M₩187.7M
Stores8 – 13
20212022202320242025
118
Sales per store₩10.2M – ₩31.1M
20212022202320242025
₩11.9M₩23.5M
Openings0 – 1
20212022202320242025
01
Closings0 – 3
20212022202320242025
03
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -24.0%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-20.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
1 (13%)
Closings (rate)
3 (38%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩236.2M₩187.7M
Stores 2024 Q1 → 2025 Q4
128
Sales per store 2024 Q1 → 2025 Q4
₩19.7M₩23.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–111%
  • 11–140%
  • 14–171%
  • 17–2159%
  • 21–2437%
Age
  • 10s0%
  • 20s25%
  • 30s22%
  • 40s3%
  • 50s41%
  • 60+9%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon18%
  • Tue8%
  • Wed20%
  • Thu22%
  • Fri13%
  • Sat13%
  • Sun6%
Gender
  • Male93%
  • Female7%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩187.7M-24.0%8-20.0%₩23.5M-5.1%130%Shrinking
2025Q3₩310.9M+100.7%10-16.7%₩31.1M+140.9%000%Mixed
2025Q2₩227.3M-9.1%10-23.1%₩22.7M+18.1%000%Shrinking
2025Q1₩245.4M+3.9%10-16.7%₩24.5M+24.7%000%Mixed
2024Q4₩247.2M+7.5%10-16.7%₩24.7M+29.0%020%Mixed
2024Q3₩154.9M-22.6%120.0%₩12.9M-22.6%010%Mixed
2024Q2₩250.2M+7.9%13+8.3%₩19.2M-0.4%100%Mixed
2024Q1₩236.2M+12.3%120.0%₩19.7M+12.3%000%Growing
2023Q4₩229.9M-17.5%120.0%₩19.2M-17.5%000%Mixed
2023Q3₩200M+8.1%120.0%₩16.7M+8.1%110%Growing
2023Q2₩231.9M-28.0%120.0%₩19.3M-28.0%000%Mixed
2023Q1₩210.4M+58.0%120.0%₩17.5M+58.0%000%Growing
2022Q4₩278.7M+58.0%120.0%₩23.2M+58.0%000%Growing
2022Q3₩185M+51.7%120.0%₩15.4M+51.7%000%Growing
2022Q2₩322M+51.6%12+9.1%₩26.8M+38.9%000%Growing
2022Q1₩133.2M+1.8%12+9.1%₩11.1M-6.7%000%Possible crowding
2021Q4₩176.4M12₩14.7M000%
2021Q3₩122M12₩10.2M100%
2021Q2₩212.5M11₩19.3M000%
2021Q1₩130.9M11₩11.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.