SEOUL COMMERCIAL AREA

숭실대입구역 4번 Neighbourhood area

Dongjak-gu (동작구) 상도1동· Area 68,786 m² · Area code 3110839 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩354.4M▼ -43.4% YoY
Stores13±0.0% YoY
Sales per store₩27.3M▼ -43.4% YoY

Reading this area Against a year earlier, estimated sales -43.4%, stores 0.0% and sales per store -43.4% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +31.9%
Stores▼ -13.3%
Sales per store▲ +52.2%
Market size
Estimated sales (quarter)
₩354.4M
vs 2024Q4
-43.4%
Estimated transactions
8,358
Per-store economics
Estimated sales per store
₩27.3M
vs a year ago
-43.4%
Per transaction
₩42K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩245.2M – ₩1,149.6M
20212022202320242025
₩268.7M₩354.4M
Stores12 – 16
20212022202320242025
1513
Sales per store₩16.3M – ₩82.9M
20212022202320242025
₩17.9M₩27.3M
Openings0 – 2
20212022202320242025
01
Closings0 – 3
20212022202320242025
11
Franchise share15% – 43%
20212022202320242025
40%15%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -43.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
0.0%
Franchise share
15% (2/13)
Movement
Openings (rate)
1 (7%)
Closings (rate)
1 (7%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩737.9M₩354.4M
Stores 2024 Q1 → 2025 Q4
1613
Sales per store 2024 Q1 → 2025 Q4
₩46.1M₩27.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0632%
  • 06–110%
  • 11–147%
  • 14–171%
  • 17–2115%
  • 21–2444%
Age
  • 10s5%
  • 20s50%
  • 30s16%
  • 40s10%
  • 50s17%
  • 60+2%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon19%
  • Tue11%
  • Wed10%
  • Thu13%
  • Fri21%
  • Sat17%
  • Sun9%
Gender
  • Male72%
  • Female28%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩354.4M-43.4%130.0%₩27.3M-43.4%1115%Sales↓ · Stores→ · Per store↓
2025Q3₩301M-25.0%12-7.7%₩25.1M-18.8%0225%Sales↓ · Stores↓ · Per store↓
2025Q2₩673.5M-19.8%13-18.8%₩51.8M-1.3%0031%Sales↓ · Stores↓ · Per store→
2025Q1₩465.1M-37.0%13-18.8%₩35.8M-22.4%1131%Sales↓ · Stores↓ · Per store↓
2024Q4₩626.7M-13.3%13-7.1%₩48.2M-6.6%0031%Sales↓ · Stores↓ · Per store↓
2024Q3₩401.4M-52.4%13-7.1%₩30.9M-48.7%0331%Sales↓ · Stores↓ · Per store↓
2024Q2₩840M-26.9%16+14.3%₩52.5M-36.1%0025%Sales↓ · Stores↑ · Per store↓
2024Q1₩737.9M-25.3%16+14.3%₩46.1M-34.6%2125%Sales↓ · Stores↑ · Per store↓
2023Q4₩723M-16.3%140.0%₩51.6M-16.3%1136%Sales↓ · Stores→ · Per store↓
2023Q3₩843.2M-0.6%14+16.7%₩60.2M-14.8%1136%Sales→ · Stores↑ · Per store↓
2023Q2₩1,149.6M+6.6%14+7.7%₩82.1M-1.0%0036%Sales↑ · Stores↑ · Per store→
2023Q1₩987.6M+98.9%140.0%₩70.5M+98.9%0036%Sales↑ · Stores→ · Per store↑
2022Q4₩864M+22.4%14-6.7%₩61.7M+31.1%2036%Sales↑ · Stores↓ · Per store↑
2022Q3₩848.4M+246.0%12-20.0%₩70.7M+332.4%0142%Sales↑ · Stores↓ · Per store↑
2022Q2₩1,078.1M+154.9%13-18.8%₩82.9M+213.7%0238%Sales↑ · Stores↓ · Per store↑
2022Q1₩496.4M+84.8%14-6.7%₩35.5M+98.0%0143%Sales↑ · Stores↓ · Per store↑
2021Q4₩706M15₩47.1M0040%
2021Q3₩245.2M15₩16.3M0140%
2021Q2₩422.9M16₩26.4M1038%
2021Q1₩268.7M15₩17.9M0140%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.