SEOUL COMMERCIAL AREA

신림역 1번 Neighbourhood area

Gwanak-gu (관악구) 서원동· Area 38,288 m² · Area code 3110880 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩141.8M▼ -16.5% YoY
Stores2▲ +100.0% YoY
Sales per store₩70.9M▼ -58.2% YoY

Reading this area Stores rose 100.0% from a year earlier while estimated sales stayed about the same (-16.5%), so sales per store fell 58.2%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +32.6%
Stores±0.0%
Sales per store▲ +32.6%
Market size
Estimated sales (quarter)
₩141.8M
vs 2024Q4
-16.5%
Estimated transactions
15,161
Per-store economics
Estimated sales per store
₩70.9M
vs a year ago
-58.2%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩106.9M – ₩172.5M
20212022202320242025
₩106.9M₩141.8M
Stores1 – 2
20212022202320242025
22
Sales per store₩53.5M – ₩172.5M
20212022202320242025
₩53.5M₩70.9M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
10
Franchise share50% – 200%
20212022202320242025
100%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -16.5%, stores YoY +100.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
+100.0%
Franchise share
50% (1/2)
Movement
Openings (rate)
1 (33%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩144.9M₩141.8M
Stores 2024 Q1 → 2025 Q4
12
Sales per store 2024 Q1 → 2025 Q4
₩144.9M₩70.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1133%
  • 11–1436%
  • 14–1723%
  • 17–219%
  • 21–240%
Age
  • 10s0%
  • 20s11%
  • 30s20%
  • 40s27%
  • 50s23%
  • 60+20%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon16%
  • Tue16%
  • Wed17%
  • Thu15%
  • Fri16%
  • Sat13%
  • Sun7%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩141.8M-16.5%2+100.0%₩70.9M-58.2%1050%Possible crowding
2025Q310.0%00100%
2025Q210.0%00100%
2025Q110.0%01100%
2024Q4₩169.8M+23.8%10.0%₩169.8M+23.8%00200%Growing
2024Q3₩172.5M+16.0%10.0%₩172.5M+16.0%00200%Growing
2024Q2₩161.6M+1.9%10.0%₩161.6M+1.9%00200%Mixed
2024Q1₩144.9M+1.1%1-50.0%₩144.9M+102.3%00200%Possible recovery
2023Q4₩137.2M-9.1%1-50.0%₩137.2M+81.9%00200%Shrinking
2023Q3₩148.7M-2.4%1-50.0%₩148.7M+95.2%00200%Possible recovery
2023Q2₩158.6M+7.8%1-50.0%₩158.6M+115.7%01200%Mixed
2023Q1₩143.2M+20.5%20.0%₩71.6M+20.5%00100%Growing
2022Q4₩150.9M+23.9%20.0%₩75.4M+23.9%00100%Growing
2022Q3₩152.3M+15.9%20.0%₩76.2M+15.9%00100%Growing
2022Q2₩147.1M+22.6%20.0%₩73.6M+22.6%00100%Growing
2022Q1₩118.9M+11.2%20.0%₩59.4M+11.2%00100%Growing
2021Q4₩121.7M2₩60.9M00100%
2021Q3₩131.5M2₩65.7M00100%
2021Q2₩120M2₩60M00100%
2021Q1₩106.9M2₩53.5M01100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.