SEOUL COMMERCIAL AREA

이수역 5번 Neighbourhood area

Seocho-gu (서초구) 방배2동· Area 47,127 m² · Area code 3110904 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

조명용품 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,092.6M▼ -28.9% YoY
Stores3▼ -25.0% YoY
Sales per store₩364.2M▼ -5.2% YoY

Reading this area Estimated sales fell 28.9% from a year earlier and stores fell 25.0%. Sales per store are down 5.2%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +166.5%
Stores▼ -25.0%
Sales per store▲ +255.4%
Market size
Estimated sales (quarter)
₩1,092.6M
vs 2024Q4
-28.9%
Estimated transactions
20,807
Per-store economics
Estimated sales per store
₩364.2M
vs a year ago
-5.2%
Per transaction
₩53K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩303.2M – ₩1,537.4M
20212022202320242025
₩409.9M₩1,092.6M
Stores3 – 4
20212022202320242025
43
Sales per store₩75.8M – ₩454.4M
20212022202320242025
₩102.5M₩364.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -28.9%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩548.1M₩1,092.6M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩137M₩364.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1123%
  • 11–1425%
  • 14–1749%
  • 17–213%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s1%
  • 40s17%
  • 50s49%
  • 60+34%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon26%
  • Tue14%
  • Wed13%
  • Thu13%
  • Fri13%
  • Sat20%
  • Sun0%
Gender
  • Male76%
  • Female24%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,092.6M-28.9%3-25.0%₩364.2M-5.2%000%Sales↓ · Stores↓ · Per store↓
2025Q3₩1,363.3M+53.3%3-25.0%₩454.4M+104.4%010%Sales↑ · Stores↓ · Per store↑
2025Q2₩1,086M-8.1%40.0%₩271.5M-8.1%000%Sales↓ · Stores→ · Per store↓
2025Q1₩1,069.1M+95.0%40.0%₩267.3M+95.0%000%Sales↑ · Stores→ · Per store↑
2024Q4₩1,537.4M+88.6%40.0%₩384.3M+88.6%000%Sales↑ · Stores→ · Per store↑
2024Q3₩889.3M+40.3%40.0%₩222.3M+40.3%000%Sales↑ · Stores→ · Per store↑
2024Q2₩1,181.2M+184.3%40.0%₩295.3M+184.3%000%Sales↑ · Stores→ · Per store↑
2024Q1₩548.1M+26.8%40.0%₩137M+26.8%000%Sales↑ · Stores→ · Per store↑
2023Q4₩815.1M+5.6%40.0%₩203.8M+5.6%000%Sales↑ · Stores→ · Per store↑
2023Q3₩633.8M-3.7%40.0%₩158.5M-3.7%000%Sales↓ · Stores→ · Per store↓
2023Q2₩415.5M+37.0%40.0%₩103.9M+37.0%000%Sales↑ · Stores→ · Per store↑
2023Q1₩432.1M-18.7%40.0%₩108M-18.7%000%Sales↓ · Stores→ · Per store↓
2022Q4₩772.2M-37.7%40.0%₩193.1M-37.7%000%Sales↓ · Stores→ · Per store↓
2022Q3₩658.3M-33.9%40.0%₩164.6M-33.9%000%Sales↓ · Stores→ · Per store↓
2022Q2₩303.2M-16.3%40.0%₩75.8M-16.3%000%Sales↓ · Stores→ · Per store↓
2022Q1₩531.6M+29.7%40.0%₩132.9M+29.7%110%Sales↑ · Stores→ · Per store↑
2021Q4₩1,239.1M4₩309.8M000%
2021Q3₩996.2M4₩249.1M000%
2021Q2₩362.4M4₩90.6M000%
2021Q1₩409.9M4₩102.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.