SEOUL COMMERCIAL AREA

서초중학교 골목상권

서초구서초3동· Area 71,878 m² · Area code 3110925 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩109.7M▼ -18.0% YoY
Stores2±0.0% YoY
Sales per store₩54.8M▼ -18.0% YoY

Reading this area Against a year earlier, estimated sales -18.0%, stores 0.0% and sales per store -18.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -19.9%
Stores▼ -66.7%
Sales per store▲ +140.2%
Market size
Estimated sales (quarter)
₩109.7M
vs 2024Q4
-18.0%
Estimated transactions
15,224
Per-store economics
Estimated sales per store
₩54.8M
vs a year ago
-18.0%
Per transaction
₩7K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩109.7M – ₩198.5M
20212022202320242025
₩137M₩109.7M
Stores2 – 8
20212022202320242025
62
Sales per store₩14.2M – ₩72.7M
20212022202320242025
₩22.8M₩54.8M
Openings0 – 3
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share29% – 100%
20212022202320242025
67%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -18.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
0.0%
Franchise share
100% (2/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩124.9M₩109.7M
Stores 2024 Q1 → 2025 Q4
32
Sales per store 2024 Q1 → 2025 Q4
₩41.6M₩54.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1128%
  • 11–1442%
  • 14–1720%
  • 17–219%
  • 21–240%
Age
  • 10s0%
  • 20s11%
  • 30s31%
  • 40s28%
  • 50s19%
  • 60+11%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon18%
  • Tue15%
  • Wed19%
  • Thu16%
  • Fri15%
  • Sat8%
  • Sun9%
Gender
  • Male49%
  • Female51%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩109.7M-18.0%20.0%₩54.8M-18.0%00100%Mixed
2025Q3₩136.6M+6.6%20.0%₩68.3M+6.6%00100%Growing
2025Q2₩138M-5.0%20.0%₩69M-5.0%00100%Mixed
2025Q1₩116.9M-6.4%2-33.3%₩58.5M+40.4%00100%Shrinking
2024Q4₩133.7M-7.8%2-33.3%₩66.9M+38.3%00100%Shrinking
2024Q3₩128.2M-13.8%2-60.0%₩64.1M+115.5%00100%Shrinking
2024Q2₩145.3M-9.7%2-60.0%₩72.7M+125.7%01100%Shrinking
2024Q1₩124.9M-18.5%3-50.0%₩41.6M+62.9%0067%Shrinking
2023Q4₩145M-7.9%3-57.1%₩48.3M+115.0%0267%Shrinking
2023Q3₩148.7M+30.8%5-37.5%₩29.7M+109.3%0040%Mixed
2023Q2₩161M+0.3%5-28.6%₩32.2M+40.4%0140%Possible recovery
2023Q1₩153.3M+9.2%6-14.3%₩25.6M+27.4%0133%Mixed
2022Q4₩157.4M-10.3%7+16.7%₩22.5M-23.1%0229%Possible crowding
2022Q3₩113.7M-42.7%8+33.3%₩14.2M-57.1%3238%Possible crowding
2022Q2₩160.5M-15.7%7+16.7%₩22.9M-27.8%2143%Possible crowding
2022Q1₩140.3M+2.4%7+16.7%₩20M-12.2%1029%Possible crowding
2021Q4₩175.5M6₩29.2M0133%
2021Q3₩198.5M6₩33.1M1150%
2021Q2₩190.5M6₩31.8M0150%
2021Q1₩137M6₩22.8M1067%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.