SEOUL COMMERCIAL AREA

신중초등학교 Neighbourhood area

Seocho-gu (서초구) 서초3동· Area 98,883 m² · Area code 3110926 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩116.6M▼ -54.6% YoY
Stores5▼ -16.7% YoY
Sales per store₩23.3M▼ -45.5% YoY

Reading this area Estimated sales fell 54.6% from a year earlier and stores fell 16.7%. Sales per store are down 45.5%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -25.5%
Stores▼ -44.4%
Sales per store▲ +34.1%
Market size
Estimated sales (quarter)
₩116.6M
vs 2024Q4
-54.6%
Estimated transactions
5,033
Per-store economics
Estimated sales per store
₩23.3M
vs a year ago
-45.5%
Per transaction
₩23K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩100.7M – ₩304M
20212022202320242025
₩156.5M₩116.6M
Stores5 – 9
20212022202320242025
95
Sales per store₩17.4M – ₩42.8M
20212022202320242025
₩17.4M₩23.3M
Openings0 – 1
20212022202320242025
01
Closings0 – 3
20212022202320242025
01
Franchise share0% – 13%
20212022202320242025
11%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -54.6%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
0% (0/5)
Movement
Openings (rate)
1 (20%)
Closings (rate)
1 (20%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩228.1M₩116.6M
Stores 2024 Q1 → 2025 Q4
85
Sales per store 2024 Q1 → 2025 Q4
₩28.5M₩23.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1468%
  • 14–1710%
  • 17–2120%
  • 21–240%
Age
  • 10s3%
  • 20s9%
  • 30s21%
  • 40s21%
  • 50s24%
  • 60+22%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon14%
  • Tue20%
  • Wed16%
  • Thu15%
  • Fri11%
  • Sat21%
  • Sun3%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩116.6M-54.6%5-16.7%₩23.3M-45.5%110%Shrinking
2025Q3₩100.7M-66.9%5-37.5%₩20.1M-47.0%010%Shrinking
2025Q2₩182.6M-25.3%6-25.0%₩30.4M-0.4%000%Shrinking
2025Q1₩219M-4.0%6-25.0%₩36.5M+28.1%000%Shrinking
2024Q4₩256.5M-6.4%6-25.0%₩42.8M+24.8%030%Shrinking
2024Q3₩304M+25.8%80.0%₩38M+25.8%0013%Growing
2024Q2₩244.3M-1.1%80.0%₩30.5M-1.1%0013%Mixed
2024Q1₩228.1M-18.1%80.0%₩28.5M-18.1%0013%Mixed
2023Q4₩274M+2.4%80.0%₩34.3M+2.4%0013%Mixed
2023Q3₩241.7M-2.1%80.0%₩30.2M-2.1%0013%Mixed
2023Q2₩247.1M+22.5%80.0%₩30.9M+22.5%0013%Growing
2023Q1₩278.5M+48.6%80.0%₩34.8M+48.6%0013%Growing
2022Q4₩267.7M+33.6%80.0%₩33.5M+33.6%0013%Growing
2022Q3₩246.9M+42.4%80.0%₩30.9M+42.4%0013%Growing
2022Q2₩201.7M+1.2%8-11.1%₩25.2M+13.9%0013%Possible recovery
2022Q1₩187.5M+19.8%8-11.1%₩23.4M+34.7%0013%Mixed
2021Q4₩200.3M8₩25M0013%
2021Q3₩173.4M8₩21.7M0113%
2021Q2₩199.2M9₩22.1M0011%
2021Q1₩156.5M9₩17.4M0011%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.