SEOUL COMMERCIAL AREA

서초동성당 골목상권

서초구서초1동· Area 98,532 m² · Area code 3110930 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩4.9M▼ -41.1% YoY
Stores4±0.0% YoY
Sales per store₩1.2M▼ -41.1% YoY

Reading this area Against a year earlier, estimated sales -41.1%, stores 0.0% and sales per store -41.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -44.7%
Stores▲ +33.3%
Sales per store▼ -58.5%
Market size
Estimated sales (quarter)
₩4.9M
vs 2024Q4
-41.1%
Estimated transactions
860
Per-store economics
Estimated sales per store
₩1.2M
vs a year ago
-41.1%
Per transaction
₩6K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4.3M – ₩29.9M
20212022202320242025
₩8.9M₩4.9M
Stores3 – 5
20212022202320242025
34
Sales per store₩1.1M – ₩7.5M
20212022202320242025
₩3M₩1.2M
Openings0 – 3
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share20% – 100%
20212022202320242025
33%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -41.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
100% (4/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩13.1M₩4.9M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩3.3M₩1.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1145%
  • 11–1439%
  • 14–1717%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s10%
  • 30s10%
  • 40s41%
  • 50s20%
  • 60+20%
Weekday / weekend
  • Weekday95%
  • Weekend5%
Day of week
  • Mon14%
  • Tue18%
  • Wed20%
  • Thu24%
  • Fri19%
  • Sat1%
  • Sun3%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4.9M-41.1%40.0%₩1.2M-41.1%00100%Mixed
2025Q3₩9.8M-8.5%40.0%₩2.4M-8.5%00100%Mixed
2025Q2₩4.3M-67.9%40.0%₩1.1M-67.9%11100%Mixed
2025Q1₩8M-38.9%40.0%₩2M-38.9%00100%Mixed
2024Q4₩8.4M-63.4%4-20.0%₩2.1M-54.2%00100%Shrinking
2024Q3₩10.7M-30.4%4-20.0%₩2.7M-13.0%00100%Shrinking
2024Q2₩13.4M-55.2%40.0%₩3.3M-55.2%00100%Mixed
2024Q1₩13.1M-44.3%40.0%₩3.3M-44.3%31100%Mixed
2023Q4₩22.8M-5.1%5+25.0%₩4.6M-24.1%1120%Possible crowding
2023Q3₩15.3M-41.2%5+25.0%₩3.1M-52.9%1020%Possible crowding
2023Q2₩29.9M+16.4%40.0%₩7.5M+16.4%0025%Growing
2023Q1₩23.6M+6.4%40.0%₩5.9M+6.4%0025%Growing
2022Q4₩24.1M+62.7%4+33.3%₩6M+22.1%0025%Growing
2022Q3₩26.1M+179.2%4+33.3%₩6.5M+109.4%0025%Growing
2022Q2₩25.7M+115.3%4+33.3%₩6.4M+61.5%0025%Growing
2022Q1₩22.1M+148.5%4+33.3%₩5.5M+86.4%1025%Growing
2021Q4₩14.8M3₩4.9M0033%
2021Q3₩9.3M3₩3.1M0033%
2021Q2₩11.9M3₩4M0033%
2021Q1₩8.9M3₩3M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.