SEOUL COMMERCIAL AREA

서울시인재개발원 골목상권

서초구서초1동· Area 40,038 m² · Area code 3110932 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩148.8M▼ -5.0% YoY
Stores4▼ -20.0% YoY
Sales per store₩37.2M▲ +18.7% YoY

Reading this area Estimated sales fell 5.0% from a year earlier and stores fell 20.0%. Sales per store are up 18.7%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +70.4%
Stores±0.0%
Sales per store▲ +70.4%
Market size
Estimated sales (quarter)
₩148.8M
vs 2024Q4
-5.0%
Estimated transactions
6,653
Per-store economics
Estimated sales per store
₩37.2M
vs a year ago
+18.7%
Per transaction
₩22K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩87.3M – ₩200.6M
20212022202320242025
₩87.3M₩148.8M
Stores4 – 5
20212022202320242025
44
Sales per store₩21.8M – ₩40.1M
20212022202320242025
₩21.8M₩37.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.0%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (25%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩146.1M₩148.8M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩36.5M₩37.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1460%
  • 14–172%
  • 17–2133%
  • 21–243%
Age
  • 10s0%
  • 20s13%
  • 30s29%
  • 40s28%
  • 50s20%
  • 60+10%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon18%
  • Tue24%
  • Wed18%
  • Thu17%
  • Fri15%
  • Sat7%
  • Sun0%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩148.8M-5.0%4-20.0%₩37.2M+18.7%010%Shrinking
2025Q3₩144.9M-15.9%50.0%₩29M-15.9%000%Mixed
2025Q2₩200.6M+6.2%50.0%₩40.1M+6.2%000%Growing
2025Q1₩159.2M+8.9%5+25.0%₩31.8M-12.9%000%Competition inflow
2024Q4₩156.7M-1.5%50.0%₩31.3M-1.5%000%Mixed
2024Q3₩172.2M+17.1%50.0%₩34.4M+17.1%000%Growing
2024Q2₩189M-4.3%50.0%₩37.8M-4.3%100%Mixed
2024Q1₩146.1M-13.9%4-20.0%₩36.5M+7.6%010%Shrinking
2023Q4₩159.1M-15.6%50.0%₩31.8M-15.6%000%Mixed
2023Q3₩147M+4.6%50.0%₩29.4M+4.6%000%Growing
2023Q2₩197.4M+64.4%50.0%₩39.5M+64.4%000%Growing
2023Q1₩169.7M+55.5%50.0%₩33.9M+55.5%000%Growing
2022Q4₩188.5M+20.7%5+25.0%₩37.7M-3.4%000%Competition inflow
2022Q3₩140.5M+36.9%5+25.0%₩28.1M+9.6%000%Growing
2022Q2₩120.1M+15.3%5+25.0%₩24M-7.8%000%Competition inflow
2022Q1₩109.1M+24.9%5+25.0%₩21.8M-0.1%100%Mixed
2021Q4₩156.1M4₩39M000%
2021Q3₩102.6M4₩25.7M000%
2021Q2₩104.2M4₩26M000%
2021Q1₩87.3M4₩21.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.