SEOUL COMMERCIAL AREA

언북중학교 Neighbourhood area

Gangnam-gu (강남구) 논현2동· Area 94,815 m² · Area code 3110957 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의류 2025 Q4 · Seoul data

Estimated sales (quarter)₩39.8M▲ +101.9% YoY
Stores10±0.0% YoY
Sales per store₩4M▲ +101.9% YoY

Reading this area Estimated sales rose 101.9% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 101.9%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +637.3%
Stores▼ -23.1%
Sales per store▲ +858.5%
Market size
Estimated sales (quarter)
₩39.8M
vs 2024Q4
+101.9%
Estimated transactions
1,141
Per-store economics
Estimated sales per store
₩4M
vs a year ago
+101.9%
Per transaction
₩35K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5.4M – ₩97.6M
20212022202320242025
₩5.4M₩39.8M
Stores10 – 16
20212022202320242025
1310
Sales per store₩370K – ₩6.8M
20212022202320242025
₩415K₩4M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +101.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
0.0%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩83.2M₩39.8M
Stores 2024 Q1 → 2025 Q4
1410
Sales per store 2024 Q1 → 2025 Q4
₩5.9M₩4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1136%
  • 11–1434%
  • 14–1722%
  • 17–217%
  • 21–240%
Age
  • 10s0%
  • 20s3%
  • 30s10%
  • 40s14%
  • 50s42%
  • 60+31%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon23%
  • Tue35%
  • Wed29%
  • Thu1%
  • Fri4%
  • Sat7%
  • Sun0%
Gender
  • Male8%
  • Female92%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩39.8M+101.9%100.0%₩4M+101.9%000%Sales↑ · Stores→ · Per store↑
2025Q3100.0%000%
2025Q210-16.7%110%
2025Q110-28.6%000%
2024Q4₩19.7M-77.7%10-28.6%₩2M-68.7%000%Sales↓ · Stores↓ · Per store↓
2024Q3₩53.6M-34.4%10-37.5%₩5.4M+5.0%020%Sales↓ · Stores↓ · Per store↑
2024Q2₩81M-17.0%12-25.0%₩6.8M+10.6%020%Sales↓ · Stores↓ · Per store↑
2024Q1₩83.2M-10.3%140.0%₩5.9M-10.3%000%Sales↓ · Stores→ · Per store↓
2023Q4₩88.3M+7.3%140.0%₩6.3M+7.3%020%Sales↑ · Stores→ · Per store↑
2023Q3₩81.7M-12.9%16+14.3%₩5.1M-23.8%000%Sales↓ · Stores↑ · Per store↓
2023Q2₩97.6M+0.4%16+6.7%₩6.1M-5.9%200%Sales→ · Stores↑ · Per store↓
2023Q1₩92.7M+40.3%14-6.7%₩6.6M+50.3%000%Sales↑ · Stores↓ · Per store↑
2022Q4₩82.3M+162.9%14-6.7%₩5.9M+181.7%000%Sales↑ · Stores↓ · Per store↑
2022Q3₩93.8M+1591.4%14-6.7%₩6.7M+1712.2%010%Sales↑ · Stores↓ · Per store↑
2022Q2₩97.2M+1343.1%15+7.1%₩6.5M+1246.9%000%Sales↑ · Stores↑ · Per store↑
2022Q1₩66.1M+1123.5%15+15.4%₩4.4M+960.3%000%Sales↑ · Stores↑ · Per store↑
2021Q4₩31.3M15₩2.1M000%
2021Q3₩5.5M15₩370K100%
2021Q2₩6.7M14₩481K100%
2021Q1₩5.4M13₩415K000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.