SEOUL COMMERCIAL AREA

논현로18길 골목상권

강남구개포4동· Area 17,288 m² · Area code 3110977 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩265.2M▼ -20.6% YoY
Stores3▼ -25.0% YoY
Sales per store₩88.4M▲ +5.8% YoY

Reading this area Estimated sales fell 20.6% from a year earlier and stores fell 25.0%. Sales per store are up 5.8%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +43.8%
Stores▼ -25.0%
Sales per store▲ +91.8%
Market size
Estimated sales (quarter)
₩265.2M
vs 2024Q4
-20.6%
Estimated transactions
10,931
Per-store economics
Estimated sales per store
₩88.4M
vs a year ago
+5.8%
Per transaction
₩24K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩171.3M – ₩339M
20212022202320242025
₩184.4M₩265.2M
Stores3 – 4
20212022202320242025
43
Sales per store₩42.8M – ₩94M
20212022202320242025
₩46.1M₩88.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -20.6%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩339M₩265.2M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩84.8M₩88.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1445%
  • 14–177%
  • 17–2137%
  • 21–246%
Age
  • 10s0%
  • 20s5%
  • 30s12%
  • 40s20%
  • 50s28%
  • 60+35%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon16%
  • Tue18%
  • Wed17%
  • Thu13%
  • Fri16%
  • Sat13%
  • Sun6%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩265.2M-20.6%3-25.0%₩88.4M+5.8%000%Shrinking
2025Q3₩223.6M-8.5%3-25.0%₩74.5M+22.0%000%Shrinking
2025Q2₩282M-4.2%3-25.0%₩94M+27.7%000%Shrinking
2025Q1₩270.3M-20.3%3-25.0%₩90.1M+6.3%010%Shrinking
2024Q4₩334.1M+24.3%40.0%₩83.5M+24.3%000%Growing
2024Q3₩244.4M-1.9%40.0%₩61.1M-1.9%000%Mixed
2024Q2₩294.3M+18.4%40.0%₩73.6M+18.4%000%Growing
2024Q1₩339M+40.4%40.0%₩84.8M+40.4%000%Growing
2023Q4₩268.8M-3.7%40.0%₩67.2M-3.7%110%Mixed
2023Q3₩249.1M+12.6%40.0%₩62.3M+12.6%000%Growing
2023Q2₩248.5M-3.4%40.0%₩62.1M-3.4%000%Mixed
2023Q1₩241.5M+4.3%40.0%₩60.4M+4.3%000%Growing
2022Q4₩279.2M+33.3%40.0%₩69.8M+33.3%000%Growing
2022Q3₩221.3M+29.2%40.0%₩55.3M+29.2%000%Growing
2022Q2₩257.3M+33.8%40.0%₩64.3M+33.8%000%Growing
2022Q1₩231.6M+25.6%40.0%₩57.9M+25.6%000%Growing
2021Q4₩209.5M4₩52.4M000%
2021Q3₩171.3M4₩42.8M000%
2021Q2₩192.2M4₩48.1M000%
2021Q1₩184.4M4₩46.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.