SEOUL COMMERCIAL AREA

석촌고분역 3번 Neighbourhood area

Songpa-gu (송파구) 석촌동· Area 104,883 m² · Area code 3111008 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

컴퓨터및주변장치판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,163M▼ -72.7% YoY
Stores7▲ +16.7% YoY
Sales per store₩166.1M▼ -76.6% YoY

Reading this area Stores rose 16.7% from a year earlier while estimated sales stayed about the same (-72.7%), so sales per store fell 76.6%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -82.6%
Stores▲ +40.0%
Sales per store▼ -87.6%
Market size
Estimated sales (quarter)
₩1,163M
vs 2024Q4
-72.7%
Estimated transactions
448,574
Per-store economics
Estimated sales per store
₩166.1M
vs a year ago
-76.6%
Per transaction
₩3K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩381.7M – ₩7,204.7M
20212022202320242025
₩6,677.3M₩1,163M
Stores5 – 7
20212022202320242025
57
Sales per store₩76.3M – ₩1,440.9M
20212022202320242025
₩1,335.5M₩166.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -72.7%, stores YoY +16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
+16.7%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩843.9M₩1,163M
Stores 2024 Q1 → 2025 Q4
67
Sales per store 2024 Q1 → 2025 Q4
₩140.6M₩166.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1160%
  • 11–1417%
  • 14–1721%
  • 17–211%
  • 21–241%
Age
  • 10s4%
  • 20s32%
  • 30s5%
  • 40s3%
  • 50s54%
  • 60+2%
Weekday / weekend
  • Weekday99%
  • Weekend1%
Day of week
  • Mon55%
  • Tue10%
  • Wed13%
  • Thu6%
  • Fri16%
  • Sat0%
  • Sun0%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,163M-72.7%7+16.7%₩166.1M-76.6%000%Possible crowding
2025Q3₩1,131.5M+5.6%7+16.7%₩161.6M-9.5%100%Competition inflow
2025Q2₩2,427.4M+85.1%60.0%₩404.6M+85.1%000%Growing
2025Q1₩2,988.1M+254.1%60.0%₩498M+254.1%000%Growing
2024Q4₩4,262.7M-7.6%6+20.0%₩710.4M-23.0%000%Possible crowding
2024Q3₩1,071.9M-47.7%6+20.0%₩178.7M-56.4%000%Possible crowding
2024Q2₩1,311.6M-48.4%6+20.0%₩218.6M-57.0%000%Possible crowding
2024Q1₩843.9M+121.1%6+20.0%₩140.6M+84.2%100%Growing
2023Q4₩4,613.3M+65.9%50.0%₩922.7M+65.9%000%Growing
2023Q3₩2,049.6M-16.7%50.0%₩409.9M-16.7%000%Mixed
2023Q2₩2,540.7M+22.5%50.0%₩508.1M+22.5%000%Growing
2023Q1₩381.7M-53.9%50.0%₩76.3M-53.9%000%Mixed
2022Q4₩2,781.1M-61.4%50.0%₩556.2M-61.4%000%Mixed
2022Q3₩2,461.3M-25.1%50.0%₩492.3M-25.1%000%Mixed
2022Q2₩2,074.3M-68.7%50.0%₩414.9M-68.7%000%Mixed
2022Q1₩828.2M-87.6%50.0%₩165.6M-87.6%000%Mixed
2021Q4₩7,204.7M5₩1,440.9M000%
2021Q3₩3,288M5₩657.6M000%
2021Q2₩6,624M5₩1,324.8M000%
2021Q1₩6,677.3M5₩1,335.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.