SEOUL COMMERCIAL AREA

잠실나루역 골목상권

송파구잠실4동· Area 25,839 m² · Area code 3111011 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,124.9M▲ +1.9% YoY
Stores9±0.0% YoY
Sales per store₩347.2M▲ +1.9% YoY

Reading this area Against a year earlier, estimated sales +1.9%, stores 0.0% and sales per store +1.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +163.2%
Stores▲ +12.5%
Sales per store▲ +134.0%
Market size
Estimated sales (quarter)
₩3,124.9M
vs 2024Q4
+1.9%
Estimated transactions
53,265
Per-store economics
Estimated sales per store
₩347.2M
vs a year ago
+1.9%
Per transaction
₩59K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,187.3M – ₩3,124.9M
20212022202320242025
₩1,187.3M₩3,124.9M
Stores8 – 9
20212022202320242025
89
Sales per store₩132M – ₩365.4M
20212022202320242025
₩148.4M₩347.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
0.0%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,773.2M₩3,124.9M
Stores 2024 Q1 → 2025 Q4
99
Sales per store 2024 Q1 → 2025 Q4
₩308.1M₩347.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1123%
  • 11–1430%
  • 14–1729%
  • 17–2119%
  • 21–240%
Age
  • 10s0%
  • 20s2%
  • 30s17%
  • 40s35%
  • 50s23%
  • 60+22%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon16%
  • Tue13%
  • Wed16%
  • Thu11%
  • Fri23%
  • Sat20%
  • Sun0%
Gender
  • Male36%
  • Female64%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,124.9M+1.9%90.0%₩347.2M+1.9%000%Mixed
2025Q3₩2,918.2M+8.5%90.0%₩324.2M+8.5%000%Growing
2025Q2₩2,982.6M+3.4%90.0%₩331.4M+3.4%000%Growing
2025Q1₩2,548.6M-8.1%90.0%₩283.2M-8.1%000%Mixed
2024Q4₩3,065.8M+4.9%9+12.5%₩340.6M-6.8%000%Competition inflow
2024Q3₩2,689.4M-4.9%9+12.5%₩298.8M-15.5%000%Possible crowding
2024Q2₩2,884.4M+22.3%9+12.5%₩320.5M+8.7%000%Growing
2024Q1₩2,773.2M-1.7%9+12.5%₩308.1M-12.7%100%Possible crowding
2023Q4₩2,923.3M+13.4%80.0%₩365.4M+13.4%000%Growing
2023Q3₩2,828.6M+30.5%80.0%₩353.6M+30.5%000%Growing
2023Q2₩2,359M+38.8%80.0%₩294.9M+38.8%000%Growing
2023Q1₩2,822.5M+137.6%8-11.1%₩352.8M+167.3%000%Mixed
2022Q4₩2,579M+70.9%80.0%₩322.4M+70.9%000%Growing
2022Q3₩2,168.4M+71.0%80.0%₩271M+71.0%000%Growing
2022Q2₩1,699.9M+41.2%80.0%₩212.5M+41.2%010%Growing
2022Q1₩1,187.8M+0.0%9+12.5%₩132M-11.1%100%Possible crowding
2021Q4₩1,508.7M8₩188.6M000%
2021Q3₩1,268M8₩158.5M000%
2021Q2₩1,203.9M8₩150.5M000%
2021Q1₩1,187.3M8₩148.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.