SEOUL COMMERCIAL AREA

방이역 2번 Neighbourhood area

Songpa-gu (송파구) 오금동· Area 50,911 m² · Area code 3111030 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의류 2025 Q4 · Seoul data

Estimated sales (quarter)₩262.2M▼ -71.0% YoY
Stores11±0.0% YoY
Sales per store₩23.8M▼ -71.0% YoY

Reading this area Against a year earlier, estimated sales -71.0%, stores 0.0% and sales per store -71.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -78.9%
Stores▲ +10.0%
Sales per store▼ -80.8%
Market size
Estimated sales (quarter)
₩262.2M
vs 2024Q4
-71.0%
Estimated transactions
740
Per-store economics
Estimated sales per store
₩23.8M
vs a year ago
-71.0%
Per transaction
₩354K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩74M – ₩1,924.4M
20212022202320242025
₩1,240.2M₩262.2M
Stores8 – 11
20212022202320242025
1011
Sales per store₩9.2M – ₩192.4M
20212022202320242025
₩124M₩23.8M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -71.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
0.0%
Franchise share
0% (0/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,766.5M₩262.2M
Stores 2024 Q1 → 2025 Q4
1011
Sales per store 2024 Q1 → 2025 Q4
₩176.6M₩23.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1460%
  • 14–1720%
  • 17–2116%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s12%
  • 40s52%
  • 50s28%
  • 60+8%
Weekday / weekend
  • Weekday91%
  • Weekend9%
Day of week
  • Mon0%
  • Tue0%
  • Wed41%
  • Thu27%
  • Fri22%
  • Sat9%
  • Sun0%
Gender
  • Male5%
  • Female95%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩262.2M-71.0%110.0%₩23.8M-71.0%000%Mixed
2025Q3₩295.4M-78.3%11+10.0%₩26.9M-80.2%000%Possible crowding
2025Q2₩341.1M-80.6%11+10.0%₩31M-82.4%110%Possible crowding
2025Q1₩143.1M-91.9%11+10.0%₩13M-92.6%000%Possible crowding
2024Q4₩905M-43.2%11+10.0%₩82.3M-48.4%100%Possible crowding
2024Q3₩1,359.3M-27.6%100.0%₩135.9M-27.6%000%Mixed
2024Q2₩1,758.1M-8.6%100.0%₩175.8M-8.6%000%Mixed
2024Q1₩1,766.5M+10.0%10+11.1%₩176.6M-1.0%000%Mixed
2023Q4₩1,593.4M+42.5%10+11.1%₩159.3M+28.3%000%Growing
2023Q3₩1,876.9M+474.1%10+11.1%₩187.7M+416.7%110%Growing
2023Q2₩1,924.4M+156.2%10+11.1%₩192.4M+130.6%100%Growing
2023Q1₩1,605.1M+213.5%90.0%₩178.3M+213.5%000%Growing
2022Q4₩1,117.8M+50.3%9+12.5%₩124.2M+33.6%000%Growing
2022Q3₩327M+342.0%9+12.5%₩36.3M+292.9%000%Growing
2022Q2₩751.1M+19.5%90.0%₩83.5M+19.5%000%Growing
2022Q1₩512M-58.7%9-10.0%₩56.9M-54.1%100%Shrinking
2021Q4₩743.5M8₩92.9M000%
2021Q3₩74M8₩9.2M010%
2021Q2₩628.6M9₩69.8M010%
2021Q1₩1,240.2M10₩124M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.