SEOUL COMMERCIAL AREA

보인중학교 Neighbourhood area

Songpa-gu (송파구) 오금동· Area 83,602 m² · Area code 3111038 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의류 2025 Q4 · Seoul data

Estimated sales (quarter)₩53.6M▼ -59.8% YoY
Stores6±0.0% YoY
Sales per store₩8.9M▼ -59.8% YoY

Reading this area Against a year earlier, estimated sales -59.8%, stores 0.0% and sales per store -59.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -95.8%
Stores±0.0%
Sales per store▼ -95.8%
Market size
Estimated sales (quarter)
₩53.6M
vs 2024Q4
-59.8%
Estimated transactions
740
Per-store economics
Estimated sales per store
₩8.9M
vs a year ago
-59.8%
Per transaction
₩72K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩19.8M – ₩1,423.4M
20212022202320242025
₩1,268.7M₩53.6M
Stores5 – 6
20212022202320242025
66
Sales per store₩4M – ₩284.7M
20212022202320242025
₩211.4M₩8.9M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -59.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩841.7M₩53.6M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩168.3M₩8.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1120%
  • 11–1418%
  • 14–1762%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s6%
  • 40s40%
  • 50s32%
  • 60+22%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon48%
  • Tue17%
  • Wed27%
  • Thu8%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male18%
  • Female82%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩53.6M-59.8%60.0%₩8.9M-59.8%000%Mixed
2025Q3₩63.9M-11.6%6+20.0%₩10.7M-26.3%000%Possible crowding
2025Q2₩428.8M+10.6%6+20.0%₩71.5M-7.8%000%Competition inflow
2025Q1₩932.9M+10.8%6+20.0%₩155.5M-7.6%000%Competition inflow
2024Q4₩133.4M+29.0%6+20.0%₩22.2M+7.5%100%Growing
2024Q3₩72.3M-48.2%50.0%₩14.5M-48.2%000%Mixed
2024Q2₩387.8M-43.7%50.0%₩77.6M-43.7%000%Mixed
2024Q1₩841.7M-36.1%50.0%₩168.3M-36.1%000%Mixed
2023Q4₩103.5M+422.5%50.0%₩20.7M+422.5%000%Growing
2023Q3₩139.7M+83.9%50.0%₩27.9M+83.9%000%Growing
2023Q2₩688.9M-2.7%50.0%₩137.8M-2.7%000%Mixed
2023Q1₩1,318.1M-7.4%50.0%₩263.6M-7.4%000%Mixed
2022Q4₩19.8M-84.2%50.0%₩4M-84.2%000%Mixed
2022Q3₩75.9M+3.0%50.0%₩15.2M+3.0%000%Mixed
2022Q2₩708.2M+42.3%5-16.7%₩141.6M+70.7%000%Mixed
2022Q1₩1,423.4M+12.2%5-16.7%₩284.7M+34.6%000%Mixed
2021Q4₩125.4M5₩25.1M000%
2021Q3₩73.7M5₩14.7M010%
2021Q2₩497.8M6₩83M000%
2021Q1₩1,268.7M6₩211.4M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.