SEOUL COMMERCIAL AREA

남천초등학교 Neighbourhood area

Songpa-gu (송파구) 마천2동· Area 129,883 m² · Area code 3111044 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩117.5M▼ -61.4% YoY
Stores6▼ -25.0% YoY
Sales per store₩19.6M▼ -48.5% YoY

Reading this area Estimated sales fell 61.4% from a year earlier and stores fell 25.0%. Sales per store are down 48.5%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -8.2%
Stores▼ -14.3%
Sales per store▲ +7.1%
Market size
Estimated sales (quarter)
₩117.5M
vs 2024Q4
-61.4%
Estimated transactions
9,762
Per-store economics
Estimated sales per store
₩19.6M
vs a year ago
-48.5%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩117.5M – ₩340.6M
20212022202320242025
₩128M₩117.5M
Stores6 – 10
20212022202320242025
76
Sales per store₩14.6M – ₩42.6M
20212022202320242025
₩18.3M₩19.6M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
02
Franchise share33% – 86%
20212022202320242025
86%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -61.4%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-25.0%
Franchise share
33% (2/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (25%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩262.8M₩117.5M
Stores 2024 Q1 → 2025 Q4
96
Sales per store 2024 Q1 → 2025 Q4
₩29.2M₩19.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–1113%
  • 11–1443%
  • 14–1710%
  • 17–2119%
  • 21–2410%
Age
  • 10s0%
  • 20s8%
  • 30s13%
  • 40s20%
  • 50s35%
  • 60+24%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon12%
  • Tue16%
  • Wed10%
  • Thu18%
  • Fri18%
  • Sat13%
  • Sun12%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩117.5M-61.4%6-25.0%₩19.6M-48.5%0233%Shrinking
2025Q3₩140.2M-41.4%7-12.5%₩20M-33.0%0043%Shrinking
2025Q2₩213.4M-20.9%7-12.5%₩30.5M-9.7%0143%Shrinking
2025Q1₩197.7M-24.8%7-22.2%₩28.2M-3.3%1157%Shrinking
2024Q4₩304.3M-8.0%8-11.1%₩38M+3.5%0038%Shrinking
2024Q3₩239.2M-5.1%8-11.1%₩29.9M+6.8%0038%Shrinking
2024Q2₩269.9M-20.7%80.0%₩33.7M-20.7%0138%Mixed
2024Q1₩262.8M+78.5%9+12.5%₩29.2M+58.7%0033%Growing
2023Q4₩330.8M+90.3%9+12.5%₩36.8M+69.1%0033%Growing
2023Q3₩252M+47.9%90.0%₩28M+47.9%1033%Growing
2023Q2₩340.6M+100.2%8-20.0%₩42.6M+150.2%0038%Mixed
2023Q1₩147.2M+0.8%8-20.0%₩18.4M+26.0%0238%Possible recovery
2022Q4₩173.9M-47.0%8-20.0%₩21.7M-33.7%0163%Shrinking
2022Q3₩170.4M+1.4%9-10.0%₩18.9M+12.7%0256%Possible recovery
2022Q2₩170.2M+8.4%100.0%₩17M+8.4%0060%Growing
2022Q1₩146.1M+14.2%10+42.9%₩14.6M-20.1%0060%Competition inflow
2021Q4₩327.9M10₩32.8M0060%
2021Q3₩168M10₩16.8M0060%
2021Q2₩157M10₩15.7M3060%
2021Q1₩128M7₩18.3M0086%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.