SEOUL COMMERCIAL AREA

종로4가 Developed area

Jongno-gu (종로구) 종로1·2·3·4가동· Area 115,988 m² · Area code 3120011 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

섬유제품 2025 Q4 · Seoul data

Estimated sales (quarter)₩3.4M▼ -90.7% YoY
Stores9▼ -10.0% YoY
Sales per store₩381K▼ -89.6% YoY

Reading this area Estimated sales fell 90.7% from a year earlier and stores fell 10.0%. Sales per store are down 89.6%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -95.0%
Stores▼ -18.2%
Sales per store▼ -93.9%
Market size
Estimated sales (quarter)
₩3.4M
vs 2024Q4
-90.7%
Estimated transactions
24
Per-store economics
Estimated sales per store
₩381K
vs a year ago
-89.6%
Per transaction
₩143K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3.4M – ₩71.6M
20212022202320242025
₩68.7M₩3.4M
Stores9 – 11
20212022202320242025
119
Sales per store₩381K – ₩6.5M
20212022202320242025
₩6.2M₩381K
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -90.7%, stores YoY -10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
-10.0%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩13.2M₩3.4M
Stores 2024 Q1 → 2025 Q4
109
Sales per store 2024 Q1 → 2025 Q4
₩1.3M₩381K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1471%
  • 14–1729%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s29%
  • 30s0%
  • 40s0%
  • 50s0%
  • 60+71%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon0%
  • Tue0%
  • Wed71%
  • Thu0%
  • Fri0%
  • Sat29%
  • Sun0%
Gender
  • Male29%
  • Female71%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩3.4M-90.7%9-10.0%₩381K-89.6%000%Sales↓ · Stores↓ · Per store↓
2025Q3₩33.5M+59.0%9-18.2%₩3.7M+94.3%000%Sales↑ · Stores↓ · Per store↑
2025Q2₩14.4M-63.9%9-18.2%₩1.6M-55.9%010%Sales↓ · Stores↓ · Per store↓
2025Q1₩26.4M+100.3%100.0%₩2.6M+100.3%110%Sales↑ · Stores→ · Per store↑
2024Q4₩36.7M+167.3%100.0%₩3.7M+167.3%010%Sales↑ · Stores→ · Per store↑
2024Q3₩21.1M-25.1%11+10.0%₩1.9M-31.9%000%Sales↓ · Stores↑ · Per store↓
2024Q2₩39.8M+41.1%11+10.0%₩3.6M+28.3%100%Sales↑ · Stores↑ · Per store↑
2024Q1₩13.2M-49.1%100.0%₩1.3M-49.1%000%Sales↓ · Stores→ · Per store↓
2023Q4₩13.7M-70.8%10-9.1%₩1.4M-67.9%000%Sales↓ · Stores↓ · Per store↓
2023Q3₩28.1M+12.1%10-9.1%₩2.8M+23.3%000%Sales↑ · Stores↓ · Per store↑
2023Q2₩28.2M+418.4%10-9.1%₩2.8M+470.2%000%Sales↑ · Stores↓ · Per store↑
2023Q1₩25.9M+10.0%10-9.1%₩2.6M+21.0%010%Sales↑ · Stores↓ · Per store↑
2022Q4₩47.1M+139.6%110.0%₩4.3M+139.6%000%Sales↑ · Stores→ · Per store↑
2022Q3₩25.1M-6.7%110.0%₩2.3M-6.7%000%Sales↓ · Stores→ · Per store↓
2022Q2₩5.4M-92.4%110.0%₩495K-92.4%000%Sales↓ · Stores→ · Per store↓
2022Q1₩23.6M-65.7%110.0%₩2.1M-65.7%000%Sales↓ · Stores→ · Per store↓
2021Q4₩19.6M11₩1.8M000%
2021Q3₩26.9M11₩2.4M000%
2021Q2₩71.6M11₩6.5M000%
2021Q1₩68.7M11₩6.2M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.