SEOUL COMMERCIAL AREA

종로5가역 발달상권

종로구종로5·6가동· Area 136,026 m² · Area code 3120014 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,091.5M▲ +58.6% YoY
Stores19▼ -13.6% YoY
Sales per store₩57.4M▲ +83.6% YoY

Reading this area Against a year earlier, estimated sales +58.6%, stores -13.6% and sales per store +83.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +268.4%
Stores▼ -20.8%
Sales per store▲ +365.3%
Market size
Estimated sales (quarter)
₩1,091.5M
vs 2024Q4
+58.6%
Estimated transactions
29,581
Per-store economics
Estimated sales per store
₩57.4M
vs a year ago
+83.6%
Per transaction
₩37K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩289.7M – ₩1,232.5M
20212022202320242025
₩296.3M₩1,091.5M
Stores19 – 27
20212022202320242025
2419
Sales per store₩12.3M – ₩64.9M
20212022202320242025
₩12.3M₩57.4M
Openings0 – 2
20212022202320242025
10
Closings0 – 3
20212022202320242025
00
Franchise share7% – 11%
20212022202320242025
8%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +58.6%, stores YoY -13.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
-13.6%
Franchise share
11% (2/19)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩830.6M₩1,091.5M
Stores 2024 Q1 → 2025 Q4
2619
Sales per store 2024 Q1 → 2025 Q4
₩31.9M₩57.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0614%
  • 06–111%
  • 11–1419%
  • 14–173%
  • 17–2121%
  • 21–2442%
Age
  • 10s0%
  • 20s13%
  • 30s27%
  • 40s18%
  • 50s24%
  • 60+19%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon14%
  • Tue18%
  • Wed17%
  • Thu16%
  • Fri19%
  • Sat10%
  • Sun6%
Gender
  • Male72%
  • Female28%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,091.5M+58.6%19-13.6%₩57.4M+83.6%0011%Mixed
2025Q3₩1,232.5M+66.1%19-17.4%₩64.9M+101.1%1111%Mixed
2025Q2₩944.2M+40.3%20-16.7%₩47.2M+68.4%0110%Mixed
2025Q1₩749.4M-9.8%21-19.2%₩35.7M+11.7%2310%Shrinking
2024Q4₩688.4M-15.8%22-18.5%₩31.3M+3.3%009%Shrinking
2024Q3₩741.9M+15.6%23-14.8%₩32.3M+35.8%129%Mixed
2024Q2₩672.9M-13.1%24-7.7%₩28M-5.9%028%Shrinking
2024Q1₩830.6M-25.3%26+4.0%₩31.9M-28.2%018%Possible crowding
2023Q4₩817.6M+10.2%27+17.4%₩30.3M-6.2%007%Competition inflow
2023Q3₩641.5M+9.6%27+22.7%₩23.8M-10.7%107%Competition inflow
2023Q2₩774.4M+42.6%26+18.2%₩29.8M+20.6%218%Growing
2023Q1₩1,112.2M+229.8%25+8.7%₩44.5M+203.4%208%Growing
2022Q4₩742.1M+38.0%230.0%₩32.3M+38.0%109%Growing
2022Q3₩585.6M+102.1%220.0%₩26.6M+102.1%119%Growing
2022Q2₩543.2M+57.5%22-4.3%₩24.7M+64.7%019%Mixed
2022Q1₩337.2M+13.8%23-4.2%₩14.7M+18.8%009%Mixed
2021Q4₩537.6M23₩23.4M109%
2021Q3₩289.7M22₩13.2M019%
2021Q2₩344.9M23₩15M019%
2021Q1₩296.3M24₩12.3M108%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.