SEOUL COMMERCIAL AREA

경찰청앞교차로 Developed area

Jung-gu (중구) 소공동· Area 90,827 m² · Area code 3120019 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

부동산중개업 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores12▼ -14.3% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2024 Q2
Estimated sales▼ -31.9%
Stores▲ +75.0%
Sales per store▼ -61.1%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩164.7M – ₩519.3M
20212022202320242025
₩241.9M
Stores8 – 14
20212022202320242025
812
Sales per store₩11.8M – ₩37.1M
20212022202320242025
₩30.2M
Openings0 – 2
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
-14.3%
Franchise share
0% (0/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩366.2M
Stores 2024 Q1 → 2025 Q4
1412
Sales per store 2024 Q1 → 2025 Q4
₩26.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–116%
  • 11–1415%
  • 14–1769%
  • 17–215%
  • 21–245%
Age
  • 10s0%
  • 20s22%
  • 30s34%
  • 40s18%
  • 50s26%
  • 60+0%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon7%
  • Tue23%
  • Wed26%
  • Thu35%
  • Fri3%
  • Sat7%
  • Sun0%
Gender
  • Male73%
  • Female27%

Each split's share of estimated sales in 2024 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q412-14.3%000%
2025Q312-14.3%010%
2025Q213-7.1%000%
2025Q113-7.1%010%
2024Q4140.0%000%
2024Q314+7.7%000%
2024Q2₩164.7M-58.6%14+7.7%₩11.8M-61.6%000%Possible crowding
2024Q1₩366.2M-11.4%140.0%₩26.2M-11.4%000%Mixed
2023Q4₩519.3M+10.9%14+7.7%₩37.1M+3.0%100%Growing
2023Q3₩340.9M+14.7%13+18.2%₩26.2M-2.9%000%Mixed
2023Q2₩397.8M+105.8%13+30.0%₩30.6M+58.3%010%Growing
2023Q1₩413.2M+28.4%14+40.0%₩29.5M-8.3%100%Competition inflow
2022Q4₩468.1M+166.0%13+30.0%₩36M+104.6%200%Growing
2022Q3₩297.2M+39.7%11+10.0%₩27M+27.0%100%Growing
2022Q2₩193.3M-14.5%10+25.0%₩19.3M-31.6%000%Possible crowding
2022Q1₩321.9M+33.0%10+25.0%₩32.2M+6.4%000%Growing
2021Q4₩176M10₩17.6M000%
2021Q3₩212.8M10₩21.3M200%
2021Q2₩226M8₩28.2M000%
2021Q1₩241.9M8₩30.2M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.