SEOUL COMMERCIAL AREA

을지로2가 발달상권

중구명동· Area 56,876 m² · Area code 3120029 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩68.3M▲ +6.0% YoY
Stores2±0.0% YoY
Sales per store₩34.1M▲ +6.0% YoY

Reading this area Estimated sales rose 6.0% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 6.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +80.1%
Stores▲ +100.0%
Sales per store▼ -10.0%
Market size
Estimated sales (quarter)
₩68.3M
vs 2024Q4
+6.0%
Estimated transactions
3,626
Per-store economics
Estimated sales per store
₩34.1M
vs a year ago
+6.0%
Per transaction
₩19K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩22.6M – ₩82.5M
20212022202320242025
₩37.9M₩68.3M
Stores1 – 2
20212022202320242025
12
Sales per store₩22.6M – ₩82.5M
20212022202320242025
₩37.9M₩34.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share100% – 200%
20212022202320242025
200%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +6.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
0.0%
Franchise share
100% (2/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩65.5M₩68.3M
Stores 2024 Q1 → 2025 Q4
12
Sales per store 2024 Q1 → 2025 Q4
₩65.5M₩34.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1121%
  • 11–1429%
  • 14–1732%
  • 17–2118%
  • 21–240%
Age
  • 10s0%
  • 20s8%
  • 30s18%
  • 40s17%
  • 50s25%
  • 60+32%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon16%
  • Tue22%
  • Wed11%
  • Thu20%
  • Fri9%
  • Sat17%
  • Sun6%
Gender
  • Male36%
  • Female64%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩68.3M+6.0%20.0%₩34.1M+6.0%00100%Growing
2025Q3₩54M+40.2%2+100.0%₩27M-29.9%00100%Competition inflow
2025Q2₩59.8M+29.3%2+100.0%₩29.9M-35.3%00100%Competition inflow
2025Q1₩62.9M-4.1%2+100.0%₩31.4M-52.0%00100%Possible crowding
2024Q4₩64.4M+18.5%2+100.0%₩32.2M-40.7%10100%Competition inflow
2024Q3₩38.5M-39.6%10.0%₩38.5M-39.6%00200%Mixed
2024Q2₩46.2M-38.0%10.0%₩46.2M-38.0%00200%Mixed
2024Q1₩65.5M-20.6%10.0%₩65.5M-20.6%00200%Mixed
2023Q4₩54.3M+9.4%10.0%₩54.3M+9.4%00200%Growing
2023Q3₩63.7M+73.7%10.0%₩63.7M+73.7%00200%Growing
2023Q2₩74.6M+229.6%10.0%₩74.6M+229.6%00200%Growing
2023Q1₩82.5M+127.8%10.0%₩82.5M+127.8%00200%Growing
2022Q4₩49.7M+29.6%10.0%₩49.7M+29.6%00200%Growing
2022Q3₩36.7M+40.1%10.0%₩36.7M+40.1%00200%Growing
2022Q2₩22.6M-44.6%10.0%₩22.6M-44.6%00200%Mixed
2022Q1₩36.2M-4.4%10.0%₩36.2M-4.4%00200%Mixed
2021Q4₩38.3M1₩38.3M00200%
2021Q3₩26.2M1₩26.2M00200%
2021Q2₩40.9M1₩40.9M00200%
2021Q1₩37.9M1₩37.9M00200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.