NumLM BizSeoul commercial-area market 구의역 · 발달상권 · 광진구 구의1동 · Area page →
화장품 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩116.7M
- vs 2024Q4
- -37.5%
- Estimated transactions
- 1,876
Competition
- Stores
- 5
- vs a year ago
- -28.6%
- Franchise share
- 20% (1/5)
Per-store economics
- Estimated sales per store
- ₩23.3M
- vs a year ago
- -12.5%
- Per transaction
- ₩62K
Movement
- Openings (rate)
- 0 (0%)
- Closings (rate)
- 0 (0%)
- Net store change
- ±0
Pattern (descriptive, not a score): Shrinking 매출↓ 점포↓
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩116.7M | -37.5% | 5 | -28.6% | ₩23.3M | -12.5% | 0 | 0 | 20% | Shrinking |
| 2025Q3 | ₩166.1M | +84.9% | 5 | -37.5% | ₩33.2M | +195.9% | 0 | 1 | 20% | Mixed |
| 2025Q2 | ₩104.8M | +48.8% | 5 | -44.4% | ₩21M | +167.8% | 0 | 0 | 40% | Mixed |
| 2025Q1 | ₩143.4M | +25.0% | 5 | -44.4% | ₩28.7M | +125.1% | 0 | 2 | 40% | Mixed |
| 2024Q4 | ₩186.7M | +80.4% | 7 | -22.2% | ₩26.7M | +131.9% | 0 | 1 | 29% | Mixed |
| 2024Q3 | ₩89.8M | -32.6% | 8 | -11.1% | ₩11.2M | -24.1% | 0 | 2 | 25% | Shrinking |
| 2024Q2 | ₩70.5M | -63.3% | 9 | +12.5% | ₩7.8M | -67.4% | 0 | 0 | 33% | Possible crowding |
| 2024Q1 | ₩114.7M | -2.4% | 9 | 0.0% | ₩12.7M | -2.4% | 1 | 1 | 33% | Mixed |
| 2023Q4 | ₩103.5M | -17.1% | 9 | +12.5% | ₩11.5M | -26.3% | 0 | 0 | 33% | Possible crowding |
| 2023Q3 | ₩133.2M | +13.7% | 9 | 0.0% | ₩14.8M | +13.7% | 1 | 0 | 33% | Growing |
| 2023Q2 | ₩191.9M | +189.1% | 8 | -11.1% | ₩24M | +225.2% | 0 | 1 | 38% | Mixed |
| 2023Q1 | ₩117.5M | +62.7% | 9 | 0.0% | ₩13.1M | +62.7% | 1 | 0 | 33% | Growing |
| 2022Q4 | ₩124.9M | +50.1% | 8 | -11.1% | ₩15.6M | +68.9% | 0 | 1 | 38% | Mixed |
| 2022Q3 | ₩117.2M | +150.7% | 9 | 0.0% | ₩13M | +150.7% | 0 | 0 | 33% | Growing |
| 2022Q2 | ₩66.4M | +49.5% | 9 | 0.0% | ₩7.4M | +49.5% | 0 | 0 | 33% | Growing |
| 2022Q1 | ₩72.2M | +84.7% | 9 | 0.0% | ₩8M | +84.7% | 1 | 0 | 33% | Growing |
| 2021Q4 | ₩83.2M | — | 9 | — | ₩9.2M | — | 0 | 0 | 22% | — |
| 2021Q3 | ₩46.7M | — | 9 | — | ₩5.2M | — | 1 | 1 | 22% | — |
| 2021Q2 | ₩44.4M | — | 9 | — | ₩4.9M | — | 0 | 0 | 22% | — |
| 2021Q1 | ₩39.1M | — | 9 | — | ₩4.3M | — | 1 | 0 | 22% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.