SEOUL COMMERCIAL AREA

월곡역 Developed area

Seongbuk-gu (성북구) 월곡2동· Area 94,516 m² · Area code 3120075 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩57M▼ -28.3% YoY
Stores2±0.0% YoY
Sales per store₩28.5M▼ -28.3% YoY

Reading this area Against a year earlier, estimated sales -28.3%, stores 0.0% and sales per store -28.3% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -57.7%
Stores▼ -33.3%
Sales per store▼ -36.6%
Market size
Estimated sales (quarter)
₩57M
vs 2024Q4
-28.3%
Estimated transactions
2,259
Per-store economics
Estimated sales per store
₩28.5M
vs a year ago
-28.3%
Per transaction
₩25K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩57M – ₩134.8M
20212022202320242025
₩134.8M₩57M
Stores2 – 4
20212022202320242025
32
Sales per store₩23.4M – ₩53.8M
20212022202320242025
₩44.9M₩28.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share125% – 350%
20212022202320242025
200%200%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -28.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
0.0%
Franchise share
200% (4/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (17%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩81.6M₩57M
Stores 2024 Q1 → 2025 Q4
22
Sales per store 2024 Q1 → 2025 Q4
₩40.8M₩28.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–069%
  • 06–110%
  • 11–140%
  • 14–173%
  • 17–2142%
  • 21–2446%
Age
  • 10s0%
  • 20s20%
  • 30s23%
  • 40s22%
  • 50s21%
  • 60+13%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon14%
  • Tue14%
  • Wed15%
  • Thu13%
  • Fri14%
  • Sat19%
  • Sun12%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩57M-28.3%20.0%₩28.5M-28.3%01200%Sales↓ · Stores→ · Per store↓
2025Q3₩85.2M-9.7%20.0%₩42.6M-9.7%00250%Sales↓ · Stores→ · Per store↓
2025Q2₩91.1M-15.3%20.0%₩45.6M-15.3%00250%Sales↓ · Stores→ · Per store↓
2025Q1₩76.7M-5.9%20.0%₩38.4M-5.9%00250%Sales↓ · Stores→ · Per store↓
2024Q4₩79.4M+10.8%2-33.3%₩39.7M+66.2%01250%Sales↑ · Stores↓ · Per store↑
2024Q3₩94.3M+34.0%2-33.3%₩47.1M+101.1%01300%Sales↑ · Stores↓ · Per store↑
2024Q2₩107.6M+23.7%2-33.3%₩53.8M+85.5%00350%Sales↑ · Stores↓ · Per store↑
2024Q1₩81.6M+2.5%2-33.3%₩40.8M+53.8%21350%Sales→ · Stores↓ · Per store↑
2023Q4₩71.7M-23.8%30.0%₩23.9M-23.8%00167%Sales↓ · Stores→ · Per store↓
2023Q3₩70.3M-16.8%30.0%₩23.4M-16.8%00167%Sales↓ · Stores→ · Per store↓
2023Q2₩87M-11.7%3-25.0%₩29M+17.8%00167%Sales↓ · Stores↓ · Per store↑
2023Q1₩79.6M-20.1%3-25.0%₩26.5M+6.5%00167%Sales↓ · Stores↓ · Per store↑
2022Q4₩94M-20.9%3-25.0%₩31.3M+5.4%00167%Sales↓ · Stores↓ · Per store↑
2022Q3₩84.6M-32.2%3-25.0%₩28.2M-9.5%01167%Sales↓ · Stores↓ · Per store↓
2022Q2₩98.5M-17.3%40.0%₩24.6M-17.3%00125%Sales↓ · Stores→ · Per store↓
2022Q1₩99.6M-26.1%4+33.3%₩24.9M-44.6%01125%Sales↓ · Stores↑ · Per store↓
2021Q4₩118.9M4₩29.7M00150%
2021Q3₩124.6M4₩31.2M00150%
2021Q2₩119M4₩29.8M10150%
2021Q1₩134.8M3₩44.9M00200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.