SEOUL COMMERCIAL AREA

등나무근린공원 발달상권

노원구중계2·3동· Area 125,820 m² · Area code 3120083 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩238.7M▼ -15.8% YoY
Stores5▲ +25.0% YoY
Sales per store₩47.7M▼ -32.6% YoY

Reading this area Stores rose 25.0% from a year earlier while estimated sales stayed about the same (-15.8%), so sales per store fell 32.6%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +23.8%
Stores▼ -16.7%
Sales per store▲ +48.5%
Market size
Estimated sales (quarter)
₩238.7M
vs 2024Q4
-15.8%
Estimated transactions
4,954
Per-store economics
Estimated sales per store
₩47.7M
vs a year ago
-32.6%
Per transaction
₩48K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩192.9M – ₩443.7M
20212022202320242025
₩192.9M₩238.7M
Stores4 – 7
20212022202320242025
65
Sales per store₩32.1M – ₩82M
20212022202320242025
₩32.1M₩47.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 3
20212022202320242025
11
Franchise share40% – 75%
20212022202320242025
50%40%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -15.8%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+25.0%
Franchise share
40% (2/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (14%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩287.3M₩238.7M
Stores 2024 Q1 → 2025 Q4
45
Sales per store 2024 Q1 → 2025 Q4
₩71.8M₩47.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0612%
  • 06–110%
  • 11–140%
  • 14–173%
  • 17–2135%
  • 21–2450%
Age
  • 10s1%
  • 20s7%
  • 30s13%
  • 40s31%
  • 50s37%
  • 60+11%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon8%
  • Tue12%
  • Wed15%
  • Thu15%
  • Fri18%
  • Sat22%
  • Sun11%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩238.7M-15.8%5+25.0%₩47.7M-32.6%0140%Possible crowding
2025Q3₩283.1M-13.3%5+25.0%₩56.6M-30.6%0060%Possible crowding
2025Q2₩270.6M-14.2%5+25.0%₩54.1M-31.4%1060%Possible crowding
2025Q1₩259.1M-9.8%40.0%₩64.8M-9.8%0075%Mixed
2024Q4₩283.5M+2.5%40.0%₩70.9M+2.5%0075%Mixed
2024Q3₩326.5M-0.5%40.0%₩81.6M-0.5%0075%Mixed
2024Q2₩315.6M-1.9%4-20.0%₩78.9M+22.6%0075%Possible recovery
2024Q1₩287.3M-21.5%4-33.3%₩71.8M+17.8%0075%Shrinking
2023Q4₩276.6M-28.3%4-42.9%₩69.2M+25.5%0075%Shrinking
2023Q3₩328.1M-26.1%4-33.3%₩82M+10.9%0175%Shrinking
2023Q2₩321.8M-21.3%5-16.7%₩64.4M-5.5%1360%Shrinking
2023Q1₩365.8M+83.3%6+20.0%₩61M+52.8%0167%Growing
2022Q4₩385.7M+31.3%7+40.0%₩55.1M-6.2%1057%Competition inflow
2022Q3₩443.7M+111.2%6+20.0%₩74M+76.0%1067%Growing
2022Q2₩408.8M+66.3%6+20.0%₩68.1M+38.6%1050%Growing
2022Q1₩199.5M+3.4%5-16.7%₩39.9M+24.1%0060%Mixed
2021Q4₩293.8M5₩58.8M0060%
2021Q3₩210.1M5₩42M0060%
2021Q2₩245.8M5₩49.2M0160%
2021Q1₩192.9M6₩32.1M0150%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.