SEOUL COMMERCIAL AREA

목동역 8번출구 발달상권

양천구신정4동· Area 126,667 m² · Area code 3120110 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩722.9M▼ -9.6% YoY
Stores20▲ +5.3% YoY
Sales per store₩36.1M▼ -14.1% YoY

Reading this area Stores rose 5.3% from a year earlier while estimated sales stayed about the same (-9.6%), so sales per store fell 14.1%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +9.7%
Stores▼ -20.0%
Sales per store▲ +37.1%
Market size
Estimated sales (quarter)
₩722.9M
vs 2024Q4
-9.6%
Estimated transactions
11,759
Per-store economics
Estimated sales per store
₩36.1M
vs a year ago
-14.1%
Per transaction
₩61K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩620.7M – ₩1,249.9M
20212022202320242025
₩659.2M₩722.9M
Stores18 – 25
20212022202320242025
2520
Sales per store₩26.4M – ₩56.8M
20212022202320242025
₩26.4M₩36.1M
Openings0 – 4
20212022202320242025
12
Closings0 – 4
20212022202320242025
20
Franchise share24% – 36%
20212022202320242025
28%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.6%, stores YoY +5.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
20
vs a year ago
+5.3%
Franchise share
25% (5/20)
Movement
Openings (rate)
2 (8%)
Closings (rate)
0 (0%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩710.6M₩722.9M
Stores 2024 Q1 → 2025 Q4
2020
Sales per store 2024 Q1 → 2025 Q4
₩35.5M₩36.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0633%
  • 06–111%
  • 11–141%
  • 14–173%
  • 17–2120%
  • 21–2442%
Age
  • 10s1%
  • 20s11%
  • 30s24%
  • 40s29%
  • 50s23%
  • 60+12%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon10%
  • Tue13%
  • Wed12%
  • Thu14%
  • Fri16%
  • Sat19%
  • Sun16%
Gender
  • Male77%
  • Female23%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩722.9M-9.6%20+5.3%₩36.1M-14.1%2025%Possible crowding
2025Q3₩735.3M-5.9%18-5.3%₩40.9M-0.6%0128%Shrinking
2025Q2₩658.5M-0.9%19+5.6%₩34.7M-6.1%1126%Possible crowding
2025Q1₩694.9M-2.2%19-5.0%₩36.6M+2.9%0026%Mixed
2024Q4₩799.3M+13.2%19-5.0%₩42.1M+19.1%1126%Mixed
2024Q3₩781.2M+4.9%19-9.5%₩41.1M+16.0%2126%Mixed
2024Q2₩664.7M-21.8%18-14.3%₩36.9M-8.8%2428%Shrinking
2024Q1₩710.6M-9.9%20-9.1%₩35.5M-0.9%2225%Shrinking
2023Q4₩706.4M-31.0%20-4.8%₩35.3M-27.5%1225%Shrinking
2023Q3₩744.5M-35.1%21-4.5%₩35.5M-32.0%2224%Shrinking
2023Q2₩850.1M-32.0%21-4.5%₩40.5M-28.8%1424%Shrinking
2023Q1₩788.6M+27.1%22-4.3%₩35.8M+32.8%4332%Mixed
2022Q4₩1,023.5M+3.6%21-8.7%₩48.7M+13.5%2333%Mixed
2022Q3₩1,146.8M+65.4%22-4.3%₩52.1M+72.9%0132%Mixed
2022Q2₩1,249.9M+33.3%22-12.0%₩56.8M+51.5%1236%Mixed
2022Q1₩620.7M-5.8%23-8.0%₩27M+2.4%0035%Shrinking
2021Q4₩987.9M23₩43M3235%
2021Q3₩693.4M23₩30.1M1230%
2021Q2₩937.5M25₩37.5M1224%
2021Q1₩659.2M25₩26.4M1228%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.