SEOUL COMMERCIAL AREA

등촌역 발달상권

양천구목3동· Area 183,773 m² · Area code 3120112 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,266M▼ -34.5% YoY
Stores24▼ -20.0% YoY
Sales per store₩52.8M▼ -18.1% YoY

Reading this area Estimated sales fell 34.5% from a year earlier and stores fell 20.0%. Sales per store are down 18.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +20.8%
Stores▼ -20.0%
Sales per store▲ +51.0%
Market size
Estimated sales (quarter)
₩1,266M
vs 2024Q4
-34.5%
Estimated transactions
21,133
Per-store economics
Estimated sales per store
₩52.8M
vs a year ago
-18.1%
Per transaction
₩60K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩938.2M – ₩2,310.4M
20212022202320242025
₩1,048.3M₩1,266M
Stores24 – 35
20212022202320242025
3024
Sales per store₩29.3M – ₩79.7M
20212022202320242025
₩34.9M₩52.8M
Openings0 – 4
20212022202320242025
00
Closings0 – 4
20212022202320242025
02
Franchise share17% – 22%
20212022202320242025
20%21%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -34.5%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
24
vs a year ago
-20.0%
Franchise share
21% (5/24)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (7%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩2,083.3M₩1,266M
Stores 2024 Q1 → 2025 Q4
3124
Sales per store 2024 Q1 → 2025 Q4
₩67.2M₩52.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0627%
  • 06–112%
  • 11–141%
  • 14–171%
  • 17–2124%
  • 21–2444%
Age
  • 10s1%
  • 20s11%
  • 30s26%
  • 40s26%
  • 50s23%
  • 60+12%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon10%
  • Tue16%
  • Wed14%
  • Thu14%
  • Fri18%
  • Sat20%
  • Sun8%
Gender
  • Male73%
  • Female27%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,266M-34.5%24-20.0%₩52.8M-18.1%0221%Shrinking
2025Q3₩1,487.7M-25.0%26-13.3%₩57.2M-13.5%1419%Shrinking
2025Q2₩1,759.2M-23.9%290.0%₩60.7M-23.9%1217%Mixed
2025Q1₩1,768.7M-15.1%29-6.5%₩61M-9.2%0121%Shrinking
2024Q4₩1,932.1M-11.0%30-3.2%₩64.4M-8.0%0020%Shrinking
2024Q3₩1,984.1M-11.1%30-6.3%₩66.1M-5.1%1020%Shrinking
2024Q2₩2,310.4M+1.0%29-12.1%₩79.7M+14.9%0221%Possible recovery
2024Q1₩2,083.3M+16.3%31-3.1%₩67.2M+20.1%0019%Mixed
2023Q4₩2,171.2M+16.8%310.0%₩70M+16.8%1319%Growing
2023Q3₩2,230.6M+23.9%32-8.6%₩69.7M+35.5%3322%Mixed
2023Q2₩2,288M+28.2%330.0%₩69.3M+28.2%2118%Growing
2023Q1₩1,790.6M+82.5%320.0%₩56M+82.5%2119%Growing
2022Q4₩1,858.7M+41.1%31-3.1%₩60M+45.7%0419%Mixed
2022Q3₩1,800.1M+91.9%35+9.4%₩51.4M+75.4%2017%Growing
2022Q2₩1,784.1M+28.1%330.0%₩54.1M+28.1%2118%Growing
2022Q1₩981.1M-6.4%32+6.7%₩30.7M-12.3%1119%Possible crowding
2021Q4₩1,317.2M32₩41.2M1119%
2021Q3₩938.2M32₩29.3M1219%
2021Q2₩1,392.5M33₩42.2M4118%
2021Q1₩1,048.3M30₩34.9M0020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.