SEOUL COMMERCIAL AREA

목동신시가지 발달상권

양천구목1동· Area 421,429 m² · Area code 3120114 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩450.2M▼ -55.0% YoY
Stores12▼ -7.7% YoY
Sales per store₩37.5M▼ -51.2% YoY

Reading this area Estimated sales fell 55.0% from a year earlier and stores fell 7.7%. Sales per store are down 51.2%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -50.8%
Stores▲ +20.0%
Sales per store▼ -59.0%
Market size
Estimated sales (quarter)
₩450.2M
vs 2024Q4
-55.0%
Estimated transactions
38,485
Per-store economics
Estimated sales per store
₩37.5M
vs a year ago
-51.2%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩450.2M – ₩1,297.8M
20212022202320242025
₩915.5M₩450.2M
Stores9 – 17
20212022202320242025
1012
Sales per store₩37.5M – ₩115.3M
20212022202320242025
₩91.6M₩37.5M
Openings0 – 5
20212022202320242025
02
Closings0 – 5
20212022202320242025
21
Franchise share113% – 222%
20212022202320242025
170%158%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -55.0%, stores YoY -7.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
-7.7%
Franchise share
158% (19/12)
Movement
Openings (rate)
2 (7%)
Closings (rate)
1 (3%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩1,085.2M₩450.2M
Stores 2024 Q1 → 2025 Q4
1512
Sales per store 2024 Q1 → 2025 Q4
₩72.3M₩37.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1110%
  • 11–1433%
  • 14–1721%
  • 17–2135%
  • 21–242%
Age
  • 10s5%
  • 20s6%
  • 30s13%
  • 40s42%
  • 50s25%
  • 60+10%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon8%
  • Tue13%
  • Wed15%
  • Thu16%
  • Fri18%
  • Sat17%
  • Sun14%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩450.2M-55.0%12-7.7%₩37.5M-51.2%21158%Shrinking
2025Q3₩489.3M-62.3%12-20.0%₩40.8M-52.9%11150%Shrinking
2025Q2₩460.5M-58.7%12-20.0%₩38.4M-48.4%00150%Shrinking
2025Q1₩454M-58.2%12-20.0%₩37.8M-47.7%01150%Shrinking
2024Q4₩1,000.5M-7.1%13-18.8%₩77M+14.4%12138%Shrinking
2024Q3₩1,297.8M+11.8%15+7.1%₩86.5M+4.3%02113%Growing
2024Q2₩1,115.6M+6.5%15-6.3%₩74.4M+13.6%11127%Mixed
2024Q1₩1,085.2M+8.1%15-11.8%₩72.3M+22.5%02127%Mixed
2023Q4₩1,076.7M+2.9%16+6.7%₩67.3M-3.5%20125%Possible crowding
2023Q3₩1,161M+3.0%14+40.0%₩82.9M-26.4%35143%Competition inflow
2023Q2₩1,047.6M+1.0%16+77.8%₩65.5M-43.2%02125%Possible crowding
2023Q1₩1,003.8M+6.5%17+88.9%₩59M-43.6%20124%Competition inflow
2022Q4₩1,046.3M+11.2%15+36.4%₩69.8M-18.5%50140%Competition inflow
2022Q3₩1,126.9M+6.6%10-9.1%₩112.7M+17.3%20210%Mixed
2022Q2₩1,037.7M+1.3%9-18.2%₩115.3M+23.8%00222%Possible recovery
2022Q1₩943M+3.0%9-10.0%₩104.8M+14.4%13222%Possible recovery
2021Q4₩941.2M11₩85.6M32182%
2021Q3₩1,057.1M11₩96.1M20173%
2021Q2₩1,024.7M11₩93.2M10155%
2021Q1₩915.5M10₩91.6M02170%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.