SEOUL COMMERCIAL AREA

김포공항역(김포공항) Developed area

Gangseo-gu (강서구) 방화2동· Area 700,542 m² · Area code 3120115 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩55.4M▼ -54.5% YoY
Stores10▼ -16.7% YoY
Sales per store₩5.5M▼ -45.4% YoY

Reading this area Estimated sales fell 54.5% from a year earlier and stores fell 16.7%. Sales per store are down 45.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +16.7%
Stores▼ -9.1%
Sales per store▲ +28.3%
Market size
Estimated sales (quarter)
₩55.4M
vs 2024Q4
-54.5%
Estimated transactions
204
Per-store economics
Estimated sales per store
₩5.5M
vs a year ago
-45.4%
Per transaction
₩271K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩44.5M – ₩135.9M
20212022202320242025
₩47.5M₩55.4M
Stores10 – 13
20212022202320242025
1110
Sales per store₩4.3M – ₩12.1M
20212022202320242025
₩4.3M₩5.5M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share15% – 20%
20212022202320242025
18%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -54.5%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-16.7%
Franchise share
20% (2/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩103.9M₩55.4M
Stores 2024 Q1 → 2025 Q4
1310
Sales per store 2024 Q1 → 2025 Q4
₩8M₩5.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1414%
  • 14–1744%
  • 17–2141%
  • 21–240%
Age
  • 10s0%
  • 20s1%
  • 30s1%
  • 40s13%
  • 50s85%
  • 60+0%
Weekday / weekend
  • Weekday94%
  • Weekend6%
Day of week
  • Mon27%
  • Tue10%
  • Wed58%
  • Thu0%
  • Fri0%
  • Sat6%
  • Sun0%
Gender
  • Male27%
  • Female73%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩55.4M-54.5%10-16.7%₩5.5M-45.4%0020%Shrinking
2025Q3₩96.6M-16.6%10-16.7%₩9.7M+0.1%0020%Shrinking
2025Q2₩54M-49.5%10-23.1%₩5.4M-34.4%0120%Shrinking
2025Q1₩51.6M-50.3%11-15.4%₩4.7M-41.3%0118%Shrinking
2024Q4₩121.6M+3.3%12-7.7%₩10.1M+11.9%0017%Mixed
2024Q3₩115.7M+6.9%12-7.7%₩9.6M+15.8%0117%Mixed
2024Q2₩107M+46.2%13+8.3%₩8.2M+35.0%0015%Growing
2024Q1₩103.9M-23.6%13+8.3%₩8M-29.5%0015%Possible crowding
2023Q4₩117.8M+38.8%13+18.2%₩9.1M+17.5%0015%Growing
2023Q3₩108.3M-18.8%13+18.2%₩8.3M-31.3%1015%Possible crowding
2023Q2₩73.2M+31.4%12+9.1%₩6.1M+20.4%0017%Growing
2023Q1₩135.9M+33.9%12+9.1%₩11.3M+22.8%1017%Growing
2022Q4₩84.8M+36.9%11+10.0%₩7.7M+24.5%0018%Growing
2022Q3₩133.4M+200.0%11+10.0%₩12.1M+172.8%0018%Growing
2022Q2₩55.7M-23.5%11+10.0%₩5.1M-30.5%0018%Possible crowding
2022Q1₩101.5M+113.9%110.0%₩9.2M+113.9%1018%Growing
2021Q4₩62M10₩6.2M0020%
2021Q3₩44.5M10₩4.4M0020%
2021Q2₩72.9M10₩7.3M0120%
2021Q1₩47.5M11₩4.3M1018%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.