SEOUL COMMERCIAL AREA

송정역 발달상권

강서구공항동· Area 61,122 m² · Area code 3120116 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의류 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores2▼ -50.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q3
Estimated sales▼ -9.9%
Stores▼ -57.1%
Sales per store▲ +110.2%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩435.5M – ₩1,198.6M
20212022202320242025
₩572.9M
Stores2 – 7
20212022202320242025
72
Sales per store₩67.8M – ₩277M
20212022202320242025
₩81.8M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
11
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -50.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
-50.0%
Franchise share
0% (0/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (50%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩674.7M
Stores 2024 Q1 → 2025 Q4
42
Sales per store 2024 Q1 → 2025 Q4
₩168.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1441%
  • 14–1736%
  • 17–2118%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s5%
  • 50s8%
  • 60+87%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon23%
  • Tue14%
  • Wed13%
  • Thu16%
  • Fri16%
  • Sat14%
  • Sun5%
Gender
  • Male13%
  • Female87%

Each split's share of estimated sales in 2025 Q3.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q42-50.0%010%
2025Q3₩516.1M-25.5%3-25.0%₩172M-0.7%000%Shrinking
2025Q2₩831.1M+7.2%3-25.0%₩277M+42.9%010%Mixed
2025Q1₩634.4M-6.0%40.0%₩158.6M-6.0%000%Mixed
2024Q4₩973.1M-8.8%40.0%₩243.3M-8.8%000%Mixed
2024Q3₩693.1M+54.7%40.0%₩173.3M+54.7%000%Growing
2024Q2₩775.2M-19.6%4-20.0%₩193.8M+0.5%000%Shrinking
2024Q1₩674.7M-8.2%4-20.0%₩168.7M+14.7%000%Shrinking
2023Q4₩1,066.9M-11.0%4-33.3%₩266.7M+33.5%000%Shrinking
2023Q3₩447.9M+2.9%4-33.3%₩112M+54.3%120%Possible recovery
2023Q2₩964M+23.5%5-16.7%₩192.8M+48.2%000%Mixed
2023Q1₩735.3M+55.0%5-28.6%₩147.1M+117.0%010%Mixed
2022Q4₩1,198.6M+41.6%60.0%₩199.8M+41.6%000%Growing
2022Q3₩435.5M-12.6%6-14.3%₩72.6M+2.0%000%Shrinking
2022Q2₩780.7M+14.8%6-14.3%₩130.1M+33.9%010%Mixed
2022Q1₩474.3M-17.2%70.0%₩67.8M-17.2%100%Mixed
2021Q4₩846.3M6₩141M010%
2021Q3₩498.2M7₩71.2M000%
2021Q2₩680.2M7₩97.2M000%
2021Q1₩572.9M7₩81.8M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.