SEOUL COMMERCIAL AREA

총신대입구역(이수, 총신대) Developed area

Dongjak-gu (동작구) 사당2동· Area 246,965 m² · Area code 3120156 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가구 2025 Q4 · Seoul data

Estimated sales (quarter)₩910.7M▼ -12.5% YoY
Stores18±0.0% YoY
Sales per store₩50.6M▼ -12.5% YoY

Reading this area Against a year earlier, estimated sales -12.5%, stores 0.0% and sales per store -12.5% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +22.2%
Stores▼ -21.7%
Sales per store▲ +56.1%
Market size
Estimated sales (quarter)
₩910.7M
vs 2024Q4
-12.5%
Estimated transactions
895
Per-store economics
Estimated sales per store
₩50.6M
vs a year ago
-12.5%
Per transaction
₩1M
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩24.6M – ₩2,240.4M
20212022202320242025
₩745.5M₩910.7M
Stores18 – 24
20212022202320242025
2318
Sales per store₩1.4M – ₩93.4M
20212022202320242025
₩32.4M₩50.6M
Openings0 – 1
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -12.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
0.0%
Franchise share
0% (0/18)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩24.6M₩910.7M
Stores 2024 Q1 → 2025 Q4
1818
Sales per store 2024 Q1 → 2025 Q4
₩1.4M₩50.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–1778%
  • 17–2122%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s23%
  • 50s50%
  • 60+26%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon37%
  • Tue20%
  • Wed0%
  • Thu3%
  • Fri18%
  • Sat22%
  • Sun0%
Gender
  • Male19%
  • Female81%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩910.7M-12.5%180.0%₩50.6M-12.5%000%Sales↓ · Stores→ · Per store↓
2025Q3₩64.6M+12.2%180.0%₩3.6M+12.2%000%Sales↑ · Stores→ · Per store↑
2025Q2₩407.2M+352.5%180.0%₩22.6M+352.5%000%Sales↑ · Stores→ · Per store↑
2025Q1₩1,036.6M+4109.3%180.0%₩57.6M+4109.3%000%Sales↑ · Stores→ · Per store↑
2024Q4₩1,040.4M+337.5%180.0%₩57.8M+337.5%000%Sales↑ · Stores→ · Per store↑
2024Q3₩57.6M-88.8%18-14.3%₩3.2M-86.9%000%Sales↓ · Stores↓ · Per store↓
2024Q2₩90M-73.2%18-14.3%₩5M-68.8%000%Sales↓ · Stores↓ · Per store↓
2024Q1₩24.6M-95.6%18-14.3%₩1.4M-94.9%000%Sales↓ · Stores↓ · Per store↓
2023Q4₩237.8M-31.0%18-18.2%₩13.2M-15.7%030%Sales↓ · Stores↓ · Per store↓
2023Q3₩513.2M-66.7%21-8.7%₩24.4M-63.5%000%Sales↓ · Stores↓ · Per store↓
2023Q2₩336.2M-82.6%21-12.5%₩16M-80.1%000%Sales↓ · Stores↓ · Per store↓
2023Q1₩559.7M-75.0%21-12.5%₩26.7M-71.4%010%Sales↓ · Stores↓ · Per store↓
2022Q4₩344.8M-49.9%22-8.3%₩15.7M-45.4%010%Sales↓ · Stores↓ · Per store↓
2022Q3₩1,540.3M+207.7%230.0%₩67M+207.7%010%Sales↑ · Stores→ · Per store↑
2022Q2₩1,928M+39.7%24+4.3%₩80.3M+33.9%000%Sales↑ · Stores↑ · Per store↑
2022Q1₩2,240.4M+200.5%24+4.3%₩93.4M+188.0%000%Sales↑ · Stores↑ · Per store↑
2021Q4₩688.8M24₩28.7M100%
2021Q3₩500.5M23₩21.8M000%
2021Q2₩1,379.7M23₩60M110%
2021Q1₩745.5M23₩32.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.