SEOUL COMMERCIAL AREA

사당역 11번(사당역먹자골목) 발달상권

서초구방배2동· Area 87,254 m² · Area code 3120163 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩425.5M▲ +27.9% YoY
Stores13▼ -13.3% YoY
Sales per store₩32.7M▲ +47.6% YoY

Reading this area Against a year earlier, estimated sales +27.9%, stores -13.3% and sales per store +47.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +185.2%
Stores▲ +8.3%
Sales per store▲ +163.3%
Market size
Estimated sales (quarter)
₩425.5M
vs 2024Q4
+27.9%
Estimated transactions
1,477
Per-store economics
Estimated sales per store
₩32.7M
vs a year ago
+47.6%
Per transaction
₩288K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩149.2M – ₩425.5M
20212022202320242025
₩149.2M₩425.5M
Stores9 – 16
20212022202320242025
1213
Sales per store₩12.4M – ₩32.7M
20212022202320242025
₩12.4M₩32.7M
Openings0 – 2
20212022202320242025
20
Closings0 – 4
20212022202320242025
10
Franchise share23% – 40%
20212022202320242025
25%31%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +27.9%, stores YoY -13.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
-13.3%
Franchise share
31% (4/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩228.7M₩425.5M
Stores 2024 Q1 → 2025 Q4
1613
Sales per store 2024 Q1 → 2025 Q4
₩14.3M₩32.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–1116%
  • 11–1419%
  • 14–1718%
  • 17–2134%
  • 21–249%
Age
  • 10s0%
  • 20s0%
  • 30s8%
  • 40s72%
  • 50s11%
  • 60+9%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon21%
  • Tue20%
  • Wed10%
  • Thu17%
  • Fri19%
  • Sat7%
  • Sun5%
Gender
  • Male34%
  • Female66%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩425.5M+27.9%13-13.3%₩32.7M+47.6%0031%Mixed
2025Q3₩353.9M+22.9%13-13.3%₩27.2M+41.8%0031%Mixed
2025Q2₩398.8M+39.9%13-18.8%₩30.7M+72.2%0031%Mixed
2025Q1₩337.4M+47.5%13-18.8%₩26M+81.6%0231%Mixed
2024Q4₩332.7M+33.5%150.0%₩22.2M+33.5%0027%Growing
2024Q3₩287.9M-6.3%150.0%₩19.2M-6.3%1227%Mixed
2024Q2₩285.1M-8.4%16+14.3%₩17.8M-19.8%0025%Possible crowding
2024Q1₩228.7M-19.9%16+14.3%₩14.3M-29.9%1025%Possible crowding
2023Q4₩249.3M-12.8%15+15.4%₩16.6M-24.4%0027%Possible crowding
2023Q3₩307.3M+9.8%15+15.4%₩20.5M-4.9%1027%Competition inflow
2023Q2₩311.1M-4.4%14+27.3%₩22.2M-24.9%0029%Possible crowding
2023Q1₩285.4M+11.0%14+27.3%₩20.4M-12.8%2129%Competition inflow
2022Q4₩285.7M+18.8%13+30.0%₩22M-8.6%2131%Competition inflow
2022Q3₩280M+42.6%13+44.4%₩21.5M-1.3%2023%Mixed
2022Q2₩325.3M+97.5%11+22.2%₩29.6M+61.6%0127%Growing
2022Q1₩257.1M+72.3%11-8.3%₩23.4M+88.0%2136%Mixed
2021Q4₩240.5M10₩24M2040%
2021Q3₩196.3M9₩21.8M0033%
2021Q2₩164.7M9₩18.3M1433%
2021Q1₩149.2M12₩12.4M2125%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.