SEOUL COMMERCIAL AREA

서울고교교차로 발달상권

서초구서초3동· Area 49,689 m² · Area code 3120168 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩398.9M▼ -3.4% YoY
Stores11±0.0% YoY
Sales per store₩36.3M▼ -3.4% YoY

Reading this area Against a year earlier, estimated sales -3.4%, stores 0.0% and sales per store -3.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -5.0%
Stores▼ -8.3%
Sales per store▲ +3.6%
Market size
Estimated sales (quarter)
₩398.9M
vs 2024Q4
-3.4%
Estimated transactions
17,839
Per-store economics
Estimated sales per store
₩36.3M
vs a year ago
-3.4%
Per transaction
₩22K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩378.4M – ₩676.1M
20212022202320242025
₩419.9M₩398.9M
Stores11 – 12
20212022202320242025
1211
Sales per store₩31.5M – ₩56.3M
20212022202320242025
₩35M₩36.3M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share8% – 9%
20212022202320242025
8%9%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
0.0%
Franchise share
9% (1/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩423M₩398.9M
Stores 2024 Q1 → 2025 Q4
1211
Sales per store 2024 Q1 → 2025 Q4
₩35.3M₩36.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1466%
  • 14–179%
  • 17–2122%
  • 21–242%
Age
  • 10s1%
  • 20s7%
  • 30s21%
  • 40s21%
  • 50s28%
  • 60+22%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon18%
  • Tue20%
  • Wed22%
  • Thu14%
  • Fri16%
  • Sat4%
  • Sun6%
Gender
  • Male70%
  • Female30%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩398.9M-3.4%110.0%₩36.3M-3.4%009%Mixed
2025Q3₩588.1M+12.4%110.0%₩53.5M+12.4%009%Growing
2025Q2₩437.5M-2.9%110.0%₩39.8M-2.9%019%Mixed
2025Q1₩404.1M-4.5%120.0%₩33.7M-4.5%108%Mixed
2024Q4₩412.8M-6.3%11-8.3%₩37.5M+2.3%009%Shrinking
2024Q3₩523.3M-11.2%11-8.3%₩47.6M-3.1%009%Shrinking
2024Q2₩450.3M-17.3%11-8.3%₩40.9M-9.8%019%Shrinking
2024Q1₩423M-23.2%120.0%₩35.3M-23.2%008%Mixed
2023Q4₩440.3M-29.9%120.0%₩36.7M-29.9%008%Mixed
2023Q3₩589.1M-12.9%120.0%₩49.1M-12.9%008%Mixed
2023Q2₩544.5M+7.9%120.0%₩45.4M+7.9%008%Growing
2023Q1₩550.6M+45.5%120.0%₩45.9M+45.5%008%Growing
2022Q4₩628.2M+45.8%120.0%₩52.3M+45.8%008%Growing
2022Q3₩676.1M+54.7%120.0%₩56.3M+54.7%008%Growing
2022Q2₩504.7M+10.6%120.0%₩42.1M+10.6%118%Growing
2022Q1₩378.4M-9.9%120.0%₩31.5M-9.9%008%Mixed
2021Q4₩430.9M12₩35.9M008%
2021Q3₩437M12₩36.4M008%
2021Q2₩456.2M12₩38M008%
2021Q1₩419.9M12₩35M018%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.