SEOUL COMMERCIAL AREA

교육개발원입구사거리 발달상권

서초구양재1동· Area 120,183 m² · Area code 3120181 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,336.5M▼ -8.3% YoY
Stores4▼ -20.0% YoY
Sales per store₩334.1M▲ +14.6% YoY

Reading this area Estimated sales fell 8.3% from a year earlier and stores fell 20.0%. Sales per store are up 14.6%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +97.3%
Stores±0.0%
Sales per store▲ +97.3%
Market size
Estimated sales (quarter)
₩1,336.5M
vs 2024Q4
-8.3%
Estimated transactions
18,035
Per-store economics
Estimated sales per store
₩334.1M
vs a year ago
+14.6%
Per transaction
₩74K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩677.5M – ₩1,984.4M
20212022202320242025
₩677.5M₩1,336.5M
Stores4 – 5
20212022202320242025
44
Sales per store₩156.4M – ₩453.5M
20212022202320242025
₩169.4M₩334.1M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share80% – 100%
20212022202320242025
100%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -8.3%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
100% (4/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,148.3M₩1,336.5M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩229.7M₩334.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0612%
  • 06–111%
  • 11–143%
  • 14–1711%
  • 17–2136%
  • 21–2437%
Age
  • 10s0%
  • 20s12%
  • 30s33%
  • 40s27%
  • 50s20%
  • 60+8%
Weekday / weekend
  • Weekday59%
  • Weekend41%
Day of week
  • Mon9%
  • Tue8%
  • Wed12%
  • Thu15%
  • Fri15%
  • Sat19%
  • Sun23%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,336.5M-8.3%4-20.0%₩334.1M+14.6%00100%Shrinking
2025Q3₩1,484.7M+15.0%4-20.0%₩371.2M+43.8%00100%Mixed
2025Q2₩1,813.8M+15.0%4-20.0%₩453.5M+43.7%01100%Mixed
2025Q1₩969.7M-15.6%50.0%₩193.9M-15.6%0080%Mixed
2024Q4₩1,457.9M+15.0%50.0%₩291.6M+15.0%0080%Growing
2024Q3₩1,290.5M-9.8%50.0%₩258.1M-9.8%0080%Mixed
2024Q2₩1,577.9M+5.9%50.0%₩315.6M+5.9%0080%Growing
2024Q1₩1,148.3M-5.0%50.0%₩229.7M-5.0%0080%Mixed
2023Q4₩1,267.7M-25.2%5+25.0%₩253.5M-40.2%0080%Possible crowding
2023Q3₩1,431.4M+1.6%5+25.0%₩286.3M-18.7%0080%Possible crowding
2023Q2₩1,490.3M-24.9%50.0%₩298.1M-24.9%0080%Mixed
2023Q1₩1,209.2M+54.6%50.0%₩241.8M+54.6%1080%Growing
2022Q4₩1,695.4M+39.3%4-20.0%₩423.9M+74.1%00100%Mixed
2022Q3₩1,408.9M+79.3%40.0%₩352.2M+79.3%01100%Growing
2022Q2₩1,984.4M+84.5%5+25.0%₩396.9M+47.6%0080%Growing
2022Q1₩781.9M+15.4%5+25.0%₩156.4M-7.7%0080%Competition inflow
2021Q4₩1,217.2M5₩243.4M1080%
2021Q3₩785.7M4₩196.4M00100%
2021Q2₩1,075.8M4₩269M00100%
2021Q1₩677.5M4₩169.4M10100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.