NumLM BizSeoul commercial-area market 은마아파트 · 발달상권 · 강남구 대치4동 · Area page →
일반교습학원 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩72,977.8M
- vs 2024Q4
- -18.9%
- Estimated transactions
- 262,164
Competition
- Stores
- 346
- vs a year ago
- -6.7%
- Franchise share
- 7% (23/346)
Per-store economics
- Estimated sales per store
- ₩210.9M
- vs a year ago
- -13.0%
- Per transaction
- ₩278K
Movement
- Openings (rate)
- 3 (1%)
- Closings (rate)
- 6 (2%)
- Net store change
- −3
Pattern (descriptive, not a score): Shrinking 매출↓ 점포↓
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩72,977.8M | -18.9% | 346 | -6.7% | ₩210.9M | -13.0% | 3 | 6 | 7% | Shrinking |
| 2025Q3 | ₩97,091.3M | -4.8% | 349 | -5.2% | ₩278.2M | +0.4% | 5 | 14 | 7% | Shrinking |
| 2025Q2 | ₩85,654.9M | -2.2% | 359 | -2.7% | ₩238.6M | +0.5% | 5 | 8 | 6% | Mixed |
| 2025Q1 | ₩93,055.1M | -2.2% | 363 | -2.9% | ₩256.4M | +0.7% | 4 | 11 | 6% | Mixed |
| 2024Q4 | ₩89,946.1M | +1.3% | 371 | -1.3% | ₩242.4M | +2.7% | 7 | 5 | 6% | Mixed |
| 2024Q3 | ₩101,951.2M | +3.0% | 368 | -3.4% | ₩277M | +6.6% | 3 | 4 | 7% | Possible recovery |
| 2024Q2 | ₩87,563.1M | +5.1% | 369 | -3.7% | ₩237.3M | +9.1% | 1 | 6 | 7% | Mixed |
| 2024Q1 | ₩95,182.9M | +11.6% | 374 | -2.9% | ₩254.5M | +14.8% | 10 | 13 | 6% | Growing |
| 2023Q4 | ₩88,752.2M | +5.1% | 376 | -1.1% | ₩236M | +6.2% | 6 | 9 | 7% | Growing |
| 2023Q3 | ₩98,985.1M | +12.8% | 381 | +0.3% | ₩259.8M | +12.5% | 9 | 11 | 6% | Growing |
| 2023Q2 | ₩83,324.4M | +8.6% | 383 | +2.7% | ₩217.6M | +5.8% | 6 | 8 | 6% | Growing |
| 2023Q1 | ₩85,325.7M | +2.0% | 385 | +2.9% | ₩221.6M | -0.9% | 19 | 14 | 6% | Mixed |
| 2022Q4 | ₩84,451.6M | +13.7% | 380 | +1.3% | ₩222.2M | +12.2% | 6 | 5 | 6% | Growing |
| 2022Q3 | ₩87,768.2M | +2.5% | 380 | +5.0% | ₩231M | -2.3% | 14 | 8 | 6% | Mixed |
| 2022Q2 | ₩76,728.5M | +21.3% | 373 | +3.6% | ₩205.7M | +17.1% | 9 | 11 | 6% | Growing |
| 2022Q1 | ₩83,649.4M | +29.4% | 374 | +2.7% | ₩223.7M | +25.9% | 8 | 10 | 6% | Growing |
| 2021Q4 | ₩74,252.1M | — | 375 | — | ₩198M | — | 16 | 3 | 7% | — |
| 2021Q3 | ₩85,615.3M | — | 362 | — | ₩236.5M | — | 8 | 6 | 7% | — |
| 2021Q2 | ₩63,255.9M | — | 360 | — | ₩175.7M | — | 8 | 12 | 7% | — |
| 2021Q1 | ₩64,661.8M | — | 364 | — | ₩177.6M | — | 14 | 15 | 7% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.