SEOUL COMMERCIAL AREA

세종마을음식문화거리(금천교시장) 전통시장

종로구사직동· Area 49,557 m² · Area code 3130002 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,661.3M▼ -11.9% YoY
Stores19▼ -5.0% YoY
Sales per store₩87.4M▼ -7.3% YoY

Reading this area Estimated sales fell 11.9% from a year earlier and stores fell 5.0%. Sales per store are down 7.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +101.2%
Stores▼ -9.5%
Sales per store▲ +122.4%
Market size
Estimated sales (quarter)
₩1,661.3M
vs 2024Q4
-11.9%
Estimated transactions
33,441
Per-store economics
Estimated sales per store
₩87.4M
vs a year ago
-7.3%
Per transaction
₩50K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩825.7M – ₩2,572.2M
20212022202320242025
₩825.7M₩1,661.3M
Stores19 – 24
20212022202320242025
2119
Sales per store₩39.3M – ₩107.2M
20212022202320242025
₩39.3M₩87.4M
Openings0 – 2
20212022202320242025
20
Closings0 – 1
20212022202320242025
11
Franchise share13% – 19%
20212022202320242025
19%16%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.9%, stores YoY -5.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
-5.0%
Franchise share
16% (3/19)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (5%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩1,623.5M₩1,661.3M
Stores 2024 Q1 → 2025 Q4
2119
Sales per store 2024 Q1 → 2025 Q4
₩77.3M₩87.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0616%
  • 06–110%
  • 11–142%
  • 14–174%
  • 17–2130%
  • 21–2448%
Age
  • 10s1%
  • 20s25%
  • 30s35%
  • 40s17%
  • 50s14%
  • 60+9%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon10%
  • Tue12%
  • Wed13%
  • Thu14%
  • Fri17%
  • Sat20%
  • Sun14%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,661.3M-11.9%19-5.0%₩87.4M-7.3%0116%Shrinking
2025Q3₩1,507.9M-5.2%200.0%₩75.4M-5.2%0015%Mixed
2025Q2₩1,571.3M-16.1%200.0%₩78.6M-16.1%0015%Mixed
2025Q1₩1,390.7M-14.3%20-4.8%₩69.5M-10.1%0015%Shrinking
2024Q4₩1,886.6M-1.9%20-9.1%₩94.3M+7.9%0015%Possible recovery
2024Q3₩1,590.4M-1.6%20-9.1%₩79.5M+8.3%0015%Possible recovery
2024Q2₩1,871.9M-2.0%20-13.0%₩93.6M+12.7%0115%Possible recovery
2024Q1₩1,623.5M-9.4%21-4.5%₩77.3M-5.1%0114%Shrinking
2023Q4₩1,923M-22.0%22-4.3%₩87.4M-18.4%0014%Shrinking
2023Q3₩1,616.1M-26.9%22-8.3%₩73.5M-20.3%0114%Shrinking
2023Q2₩1,910.4M-25.7%23-4.2%₩83.1M-22.5%2113%Shrinking
2023Q1₩1,792.7M+29.1%22-4.3%₩81.5M+34.9%0114%Mixed
2022Q4₩2,464.5M+25.3%230.0%₩107.2M+25.3%0113%Growing
2022Q3₩2,212M+99.9%24+4.3%₩92.2M+91.6%0013%Growing
2022Q2₩2,572.2M+72.0%24+4.3%₩107.2M+64.8%1013%Growing
2022Q1₩1,388.8M+68.2%23+9.5%₩60.4M+53.6%0013%Growing
2021Q4₩1,966.5M23₩85.5M1113%
2021Q3₩1,106.5M23₩48.1M0113%
2021Q2₩1,495.8M23₩65M2017%
2021Q1₩825.7M21₩39.3M2119%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.