SEOUL COMMERCIAL AREA

동대문종합시장(동대문종합시장 신관, 동대문종합시장D동상가) Traditional market

Jongno-gu (종로구) 종로5·6가동· Area 39,355 m² · Area code 3130012 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩217.7M▼ -19.3% YoY
Stores4▼ -20.0% YoY
Sales per store₩54.4M▲ +0.9% YoY

Reading this area Estimated sales fell 19.3% from a year earlier and stores fell 20.0%. Sales per store are about the same at +0.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -5.4%
Stores▼ -60.0%
Sales per store▲ +136.5%
Market size
Estimated sales (quarter)
₩217.7M
vs 2024Q4
-19.3%
Estimated transactions
18,611
Per-store economics
Estimated sales per store
₩54.4M
vs a year ago
+0.9%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩213.5M – ₩285.1M
20212022202320242025
₩230.2M₩217.7M
Stores4 – 10
20212022202320242025
104
Sales per store₩23M – ₩68.8M
20212022202320242025
₩23M₩54.4M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share30% – 75%
20212022202320242025
30%75%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -19.3%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
75% (3/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩285.1M₩217.7M
Stores 2024 Q1 → 2025 Q4
64
Sales per store 2024 Q1 → 2025 Q4
₩47.5M₩54.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1110%
  • 11–1472%
  • 14–1718%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s6%
  • 30s18%
  • 40s24%
  • 50s30%
  • 60+22%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon21%
  • Tue19%
  • Wed19%
  • Thu17%
  • Fri18%
  • Sat7%
  • Sun0%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩217.7M-19.3%4-20.0%₩54.4M+0.9%0075%Shrinking
2025Q3₩275.4M+1.5%4-20.0%₩68.8M+26.9%0075%Possible recovery
2025Q2₩237.8M-8.8%4-33.3%₩59.4M+36.7%0175%Shrinking
2025Q1₩271M-4.9%5-16.7%₩54.2M+14.1%0060%Shrinking
2024Q4₩269.7M+0.7%5-16.7%₩53.9M+20.8%0060%Possible recovery
2024Q3₩271.3M-2.9%5-16.7%₩54.3M+16.5%0160%Possible recovery
2024Q2₩260.9M+0.0%6-14.3%₩43.5M+16.7%0050%Possible recovery
2024Q1₩285.1M+5.4%6-14.3%₩47.5M+22.9%0050%Mixed
2023Q4₩267.9M-0.5%6-14.3%₩44.7M+16.1%0050%Possible recovery
2023Q3₩279.4M+13.6%6-14.3%₩46.6M+32.6%0150%Mixed
2023Q2₩260.8M+16.2%7-12.5%₩37.3M+32.8%0043%Mixed
2023Q1₩270.6M+26.7%7-12.5%₩38.7M+44.8%0043%Mixed
2022Q4₩269.3M+12.2%7-12.5%₩38.5M+28.2%0043%Mixed
2022Q3₩245.9M+11.3%7-22.2%₩35.1M+43.1%0143%Mixed
2022Q2₩224.4M-7.3%8-20.0%₩28M+15.9%0038%Shrinking
2022Q1₩213.5M-7.2%8-20.0%₩26.7M+16.0%0038%Shrinking
2021Q4₩240M8₩30M0138%
2021Q3₩220.9M9₩24.5M0133%
2021Q2₩242.1M10₩24.2M0030%
2021Q1₩230.2M10₩23M0030%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.