SEOUL COMMERCIAL AREA

동대문상가B동 전통시장

종로구창신1동· Area 4,841 m² · Area code 3130016 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

신발 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,718.2M▲ +40.8% YoY
Stores74▼ -1.3% YoY
Sales per store₩23.2M▲ +42.7% YoY

Reading this area Estimated sales rose 40.8% from a year earlier while stores were about the same at -1.3%, so sales per store also rose 42.7%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -27.6%
Stores▼ -18.7%
Sales per store▼ -10.9%
Market size
Estimated sales (quarter)
₩1,718.2M
vs 2024Q4
+40.8%
Estimated transactions
37,627
Per-store economics
Estimated sales per store
₩23.2M
vs a year ago
+42.7%
Per transaction
₩46K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩272.1M – ₩2,372.5M
20212022202320242025
₩2,372.5M₩1,718.2M
Stores72 – 91
20212022202320242025
9174
Sales per store₩3.2M – ₩26.1M
20212022202320242025
₩26.1M₩23.2M
Openings0 – 3
20212022202320242025
20
Closings0 – 5
20212022202320242025
20
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +40.8%, stores YoY -1.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
74
vs a year ago
-1.3%
Franchise share
0% (0/74)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩562.7M₩1,718.2M
Stores 2024 Q1 → 2025 Q4
8274
Sales per store 2024 Q1 → 2025 Q4
₩6.9M₩23.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1423%
  • 14–1765%
  • 17–217%
  • 21–240%
Age
  • 10s2%
  • 20s37%
  • 30s6%
  • 40s10%
  • 50s11%
  • 60+34%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon8%
  • Tue9%
  • Wed9%
  • Thu42%
  • Fri8%
  • Sat14%
  • Sun10%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,718.2M+40.8%74-1.3%₩23.2M+42.7%000%Growing
2025Q3₩854.3M+27.1%74-5.1%₩11.5M+34.0%200%Mixed
2025Q2₩853.4M-15.8%72-8.9%₩11.9M-7.6%000%Shrinking
2025Q1₩576M+2.4%73-11.0%₩7.9M+15.0%020%Possible recovery
2024Q4₩1,220.7M+17.8%75-10.7%₩16.3M+31.9%030%Mixed
2024Q3₩672M-23.4%78-8.2%₩8.6M-16.5%010%Shrinking
2024Q2₩1,013M+16.6%79-9.2%₩12.8M+28.4%030%Mixed
2024Q1₩562.7M-21.7%82-5.7%₩6.9M-16.9%020%Shrinking
2023Q4₩1,036.3M-13.7%84-4.5%₩12.3M-9.6%010%Shrinking
2023Q3₩877.4M+37.8%85-2.3%₩10.3M+41.1%130%Growing
2023Q2₩868.9M+12.9%87+1.2%₩10M+11.6%110%Growing
2023Q1₩718.8M+164.2%87+1.2%₩8.3M+161.1%120%Growing
2022Q4₩1,200.9M+142.6%88+1.1%₩13.6M+139.8%100%Growing
2022Q3₩636.5M-14.9%870.0%₩7.3M-14.9%320%Mixed
2022Q2₩769.5M+93.5%86-2.3%₩8.9M+98.0%220%Growing
2022Q1₩272.1M-88.5%86-5.5%₩3.2M-87.9%010%Shrinking
2021Q4₩495.1M87₩5.7M110%
2021Q3₩747.9M87₩8.6M230%
2021Q2₩397.6M88₩4.5M250%
2021Q1₩2,372.5M91₩26.1M220%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.