SEOUL COMMERCIAL AREA

숭례문수입상가(남대문시장) Traditional market

Jung-gu (중구) 회현동· Area 7,685 m² · Area code 3130022 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

섬유제품 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores1▼ -50.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2023 Q2
Estimated sales▼ -18.6%
Stores±0.0%
Sales per store▼ -18.6%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩7.6M – ₩37.4M
20212022202320242025
₩26.7M
Stores1 – 3
20212022202320242025
31
Sales per store₩2.5M – ₩12.5M
20212022202320242025
₩8.9M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -50.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
-50.0%
Franchise share
0% (0/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
21
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1474%
  • 14–1723%
  • 17–213%
  • 21–240%
Age
  • 10s0%
  • 20s3%
  • 30s0%
  • 40s15%
  • 50s21%
  • 60+61%
Weekday / weekend
  • Weekday91%
  • Weekend9%
Day of week
  • Mon7%
  • Tue17%
  • Wed12%
  • Thu31%
  • Fri24%
  • Sat9%
  • Sun0%
Gender
  • Male22%
  • Female78%

Each split's share of estimated sales in 2023 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q41-50.0%000%
2025Q320.0%000%
2025Q220.0%000%
2025Q120.0%000%
2024Q420.0%000%
2024Q320.0%000%
2024Q22-33.3%000%
2024Q12-33.3%000%
2023Q42-33.3%000%
2023Q32-33.3%010%
2023Q2₩21.7M-41.8%30.0%₩7.2M-41.8%000%Mixed
2023Q1₩7.8M+2.6%30.0%₩2.6M+2.6%000%Mixed
2022Q4₩11.8M+14.0%30.0%₩3.9M+14.0%000%Growing
2022Q3₩22.3M+8.9%30.0%₩7.4M+8.9%000%Growing
2022Q2₩37.4M+117.2%30.0%₩12.5M+117.2%000%Growing
2022Q1₩7.6M-71.5%30.0%₩2.5M-71.5%000%Mixed
2021Q4₩10.4M3₩3.5M000%
2021Q3₩20.5M3₩6.8M000%
2021Q2₩17.2M3₩5.7M000%
2021Q1₩26.7M3₩8.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2023-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.