SEOUL COMMERCIAL AREA

백학시장 전통시장

중구신당5동· Area 42,212 m² · Area code 3130053 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩126M▼ -17.7% YoY
Stores5±0.0% YoY
Sales per store₩25.2M▼ -17.7% YoY

Reading this area Against a year earlier, estimated sales -17.7%, stores 0.0% and sales per store -17.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +70.6%
Stores▲ +150.0%
Sales per store▼ -31.8%
Market size
Estimated sales (quarter)
₩126M
vs 2024Q4
-17.7%
Estimated transactions
12,688
Per-store economics
Estimated sales per store
₩25.2M
vs a year ago
-17.7%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩73.9M – ₩180.7M
20212022202320242025
₩73.9M₩126M
Stores2 – 6
20212022202320242025
25
Sales per store₩23.7M – ₩90.4M
20212022202320242025
₩36.9M₩25.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share33% – 200%
20212022202320242025
200%40%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -17.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
40% (2/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩148.4M₩126M
Stores 2024 Q1 → 2025 Q4
35
Sales per store 2024 Q1 → 2025 Q4
₩49.5M₩25.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0618%
  • 06–1114%
  • 11–1422%
  • 14–1715%
  • 17–2119%
  • 21–2411%
Age
  • 10s1%
  • 20s10%
  • 30s22%
  • 40s24%
  • 50s28%
  • 60+15%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon12%
  • Tue16%
  • Wed20%
  • Thu18%
  • Fri17%
  • Sat14%
  • Sun4%
Gender
  • Male71%
  • Female29%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩126M-17.7%50.0%₩25.2M-17.7%0040%Mixed
2025Q3₩132.9M-9.1%5-16.7%₩26.6M+9.0%0140%Shrinking
2025Q2₩142.2M-9.3%6+20.0%₩23.7M-24.4%1133%Possible crowding
2025Q1₩149.9M+1.0%5+66.7%₩30M-39.4%0060%Possible crowding
2024Q4₩153.1M-3.5%5+66.7%₩30.6M-42.1%1160%Possible crowding
2024Q3₩146.3M-4.1%6+200.0%₩24.4M-68.0%2133%Possible crowding
2024Q2₩156.9M-13.2%5+150.0%₩31.4M-65.3%2040%Possible crowding
2024Q1₩148.4M-11.0%3+50.0%₩49.5M-40.6%0067%Possible crowding
2023Q4₩158.6M-2.7%3+50.0%₩52.9M-35.1%1067%Possible crowding
2023Q3₩152.5M-3.9%20.0%₩76.3M-3.9%00100%Mixed
2023Q2₩180.7M+18.2%20.0%₩90.4M+18.2%01100%Growing
2023Q1₩166.7M+38.9%2-33.3%₩83.4M+108.3%00150%Mixed
2022Q4₩163M+40.5%2-33.3%₩81.5M+110.8%01150%Mixed
2022Q3₩158.7M+61.1%2-33.3%₩79.3M+141.6%00200%Mixed
2022Q2₩152.9M+49.0%2-33.3%₩76.5M+123.6%01200%Mixed
2022Q1₩120.1M+62.5%3+50.0%₩40M+8.3%00133%Growing
2021Q4₩116M3₩38.7M00133%
2021Q3₩98.5M3₩32.8M00133%
2021Q2₩102.6M3₩34.2M10133%
2021Q1₩73.9M2₩36.9M00200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.