SEOUL COMMERCIAL AREA

한양대앞상점가(한양시장, 왕십리맛골목) Traditional market

Seongdong-gu (성동구) 사근동· Area 23,243 m² · Area code 3130069 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩329.3M▼ -8.8% YoY
Stores10±0.0% YoY
Sales per store₩32.9M▼ -8.8% YoY

Reading this area Against a year earlier, estimated sales -8.8%, stores 0.0% and sales per store -8.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +8.6%
Stores▲ +11.1%
Sales per store▼ -2.3%
Market size
Estimated sales (quarter)
₩329.3M
vs 2024Q4
-8.8%
Estimated transactions
36,888
Per-store economics
Estimated sales per store
₩32.9M
vs a year ago
-8.8%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩303.3M – ₩452.1M
20212022202320242025
₩303.3M₩329.3M
Stores9 – 13
20212022202320242025
910
Sales per store₩23.9M – ₩41.7M
20212022202320242025
₩33.7M₩32.9M
Openings0 – 3
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share62% – 100%
20212022202320242025
100%70%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -8.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
0.0%
Franchise share
70% (7/10)
Movement
Openings (rate)
1 (6%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩357.1M₩329.3M
Stores 2024 Q1 → 2025 Q4
1010
Sales per store 2024 Q1 → 2025 Q4
₩35.7M₩32.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1429%
  • 14–1726%
  • 17–2134%
  • 21–247%
Age
  • 10s5%
  • 20s52%
  • 30s21%
  • 40s11%
  • 50s9%
  • 60+2%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon14%
  • Tue15%
  • Wed16%
  • Thu15%
  • Fri14%
  • Sat15%
  • Sun12%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩329.3M-8.8%100.0%₩32.9M-8.8%1070%Mixed
2025Q3₩322.1M-3.2%9-10.0%₩35.8M+7.6%1278%Shrinking
2025Q2₩364.7M-12.6%9-10.0%₩40.5M-2.8%0189%Shrinking
2025Q1₩323.3M-9.5%100.0%₩32.3M-9.5%0080%Mixed
2024Q4₩361.2M-3.7%10-9.1%₩36.1M+5.9%0080%Shrinking
2024Q3₩332.8M+4.0%10-9.1%₩33.3M+14.4%0080%Mixed
2024Q2₩417.1M+9.2%100.0%₩41.7M+9.2%0080%Growing
2024Q1₩357.1M+8.0%10-9.1%₩35.7M+18.8%0180%Mixed
2023Q4₩375.2M-8.2%110.0%₩34.1M-8.2%0073%Mixed
2023Q3₩319.9M-20.0%11-8.3%₩29.1M-12.7%1073%Shrinking
2023Q2₩382M-15.5%10-16.7%₩38.2M+1.4%0180%Shrinking
2023Q1₩330.6M+6.6%11-15.4%₩30.1M+26.0%0073%Mixed
2022Q4₩408.8M+10.2%11-15.4%₩37.2M+30.2%0173%Mixed
2022Q3₩399.8M+28.3%12+20.0%₩33.3M+6.9%0067%Growing
2022Q2₩452.1M+9.8%12+9.1%₩37.7M+0.6%1267%Mixed
2022Q1₩310.1M+2.3%13+44.4%₩23.9M-29.2%0062%Possible crowding
2021Q4₩371M13₩28.5M3062%
2021Q3₩311.7M10₩31.2M0180%
2021Q2₩411.8M11₩37.4M2173%
2021Q1₩303.3M9₩33.7M00100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.