SEOUL COMMERCIAL AREA

뚝섬역상점가 Traditional market

Seongdong-gu (성동구) 성수1가2동· Area 56,166 m² · Area code 3130070 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,272.1M▼ -4.8% YoY
Stores8±0.0% YoY
Sales per store₩159M▼ -4.8% YoY

Reading this area Against a year earlier, estimated sales -4.8%, stores 0.0% and sales per store -4.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +19.2%
Stores▲ +60.0%
Sales per store▼ -25.5%
Market size
Estimated sales (quarter)
₩1,272.1M
vs 2024Q4
-4.8%
Estimated transactions
53,291
Per-store economics
Estimated sales per store
₩159M
vs a year ago
-4.8%
Per transaction
₩24K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,017.1M – ₩1,404.3M
20212022202320242025
₩1,067.5M₩1,272.1M
Stores5 – 8
20212022202320242025
58
Sales per store₩135.3M – ₩257.8M
20212022202320242025
₩213.5M₩159M
Openings0 – 2
20212022202320242025
20
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,167.7M₩1,272.1M
Stores 2024 Q1 → 2025 Q4
88
Sales per store 2024 Q1 → 2025 Q4
₩146M₩159M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1124%
  • 11–1429%
  • 14–1731%
  • 17–2116%
  • 21–240%
Age
  • 10s0%
  • 20s11%
  • 30s21%
  • 40s19%
  • 50s21%
  • 60+27%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon18%
  • Tue17%
  • Wed19%
  • Thu18%
  • Fri17%
  • Sat9%
  • Sun2%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,272.1M-4.8%80.0%₩159M-4.8%000%Mixed
2025Q3₩1,190.4M+8.6%80.0%₩148.8M+8.6%000%Growing
2025Q2₩1,153.6M-2.0%80.0%₩144.2M-2.0%110%Mixed
2025Q1₩1,082.3M-7.3%80.0%₩135.3M-7.3%000%Mixed
2024Q4₩1,336.1M-0.6%8+14.3%₩167M-13.0%000%Possible crowding
2024Q3₩1,096.3M+7.8%8+14.3%₩137M-5.7%000%Competition inflow
2024Q2₩1,177.8M-3.8%8+14.3%₩147.2M-15.8%000%Possible crowding
2024Q1₩1,167.7M-2.6%8+14.3%₩146M-14.8%100%Possible crowding
2023Q4₩1,344M+4.7%70.0%₩192M+4.7%000%Growing
2023Q3₩1,017.1M-17.3%70.0%₩145.3M-17.3%000%Mixed
2023Q2₩1,224.3M-8.1%70.0%₩174.9M-8.1%000%Mixed
2023Q1₩1,198.6M+1.3%70.0%₩171.2M+1.3%000%Mixed
2022Q4₩1,283.8M-8.6%70.0%₩183.4M-8.6%000%Mixed
2022Q3₩1,230.3M-2.3%7+40.0%₩175.8M-30.2%000%Possible crowding
2022Q2₩1,332.9M+3.4%7+40.0%₩190.4M-26.1%000%Competition inflow
2022Q1₩1,183.6M+10.9%7+40.0%₩169.1M-20.8%000%Competition inflow
2021Q4₩1,404.3M7₩200.6M200%
2021Q3₩1,259.7M5₩251.9M000%
2021Q2₩1,288.9M5₩257.8M000%
2021Q1₩1,067.5M5₩213.5M210%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.