SEOUL COMMERCIAL AREA

경동시장 Traditional market

Dongdaemun-gu (동대문구) 제기동· Area 21,323 m² · Area code 3130088 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

수산물판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩9,527.1M▲ +25.6% YoY
Stores49▼ -3.9% YoY
Sales per store₩194.4M▲ +30.7% YoY

Reading this area Against a year earlier, estimated sales +25.6%, stores -3.9% and sales per store +30.7% do not read in one direction. (vs a year earlier: Sales↑ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +61.9%
Stores▼ -12.5%
Sales per store▲ +85.1%
Market size
Estimated sales (quarter)
₩9,527.1M
vs 2024Q4
+25.6%
Estimated transactions
245,846
Per-store economics
Estimated sales per store
₩194.4M
vs a year ago
+30.7%
Per transaction
₩39K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5,883.8M – ₩9,527.1M
20212022202320242025
₩5,883.8M₩9,527.1M
Stores49 – 59
20212022202320242025
5649
Sales per store₩105.1M – ₩194.4M
20212022202320242025
₩105.1M₩194.4M
Openings0 – 2
20212022202320242025
01
Closings0 – 3
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +25.6%, stores YoY -3.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
49
vs a year ago
-3.9%
Franchise share
0% (0/49)
Movement
Openings (rate)
1 (2%)
Closings (rate)
1 (2%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩7,215.1M₩9,527.1M
Stores 2024 Q1 → 2025 Q4
5149
Sales per store 2024 Q1 → 2025 Q4
₩141.5M₩194.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1119%
  • 11–1438%
  • 14–1738%
  • 17–215%
  • 21–240%
Age
  • 10s0%
  • 20s1%
  • 30s3%
  • 40s10%
  • 50s16%
  • 60+70%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon12%
  • Tue13%
  • Wed15%
  • Thu14%
  • Fri18%
  • Sat19%
  • Sun10%
Gender
  • Male38%
  • Female62%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩9,527.1M+25.6%49-3.9%₩194.4M+30.7%110%Sales↑ · Stores↓ · Per store↑
2025Q3₩8,308.7M+14.6%50-2.0%₩166.2M+16.9%010%Sales↑ · Stores→ · Per store↑
2025Q2₩6,904.3M+7.8%510.0%₩135.4M+7.8%000%Sales↑ · Stores→ · Per store↑
2025Q1₩7,909.9M+9.6%510.0%₩155.1M+9.6%000%Sales↑ · Stores→ · Per store↑
2024Q4₩7,586.3M+12.0%51-3.8%₩148.8M+16.4%000%Sales↑ · Stores↓ · Per store↑
2024Q3₩7,249.6M-13.2%51-7.3%₩142.1M-6.4%000%Sales↓ · Stores↓ · Per store↓
2024Q2₩6,407.4M-14.6%51-10.5%₩125.6M-4.5%000%Sales↓ · Stores↓ · Per store↓
2024Q1₩7,215.1M+2.9%51-10.5%₩141.5M+15.0%020%Sales→ · Stores↓ · Per store↑
2023Q4₩6,773.3M-4.7%53-8.6%₩127.8M+4.3%020%Sales↓ · Stores↓ · Per store↑
2023Q3₩8,355.7M+16.5%55-6.8%₩151.9M+25.0%130%Sales↑ · Stores↓ · Per store↑
2023Q2₩7,499.5M+2.0%57-3.4%₩131.6M+5.6%000%Sales→ · Stores↓ · Per store↑
2023Q1₩7,014.6M+8.5%57-3.4%₩123.1M+12.4%010%Sales↑ · Stores↓ · Per store↑
2022Q4₩7,109.9M-0.7%58+1.8%₩122.6M-2.4%120%Sales→ · Stores→ · Per store→
2022Q3₩7,172.7M-8.8%59+5.4%₩121.6M-13.4%000%Sales↓ · Stores↑ · Per store↓
2022Q2₩7,353.2M+5.9%59+1.7%₩124.6M+4.1%000%Sales↑ · Stores→ · Per store↑
2022Q1₩6,462.3M+9.8%59+5.4%₩109.5M+4.2%200%Sales↑ · Stores↑ · Per store↑
2021Q4₩7,157.5M57₩125.6M100%
2021Q3₩7,862.8M56₩140.4M130%
2021Q2₩6,942.8M58₩119.7M200%
2021Q1₩5,883.8M56₩105.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.