SEOUL COMMERCIAL AREA

동서시장 전통시장

동대문구제기동· Area 4,579 m² · Area code 3130093 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

청과상 2025 Q4 · Seoul data

Estimated sales (quarter)₩131,180.6M▲ +39.7% YoY
Stores66▼ -1.5% YoY
Sales per store₩1,987.6M▲ +41.8% YoY

Reading this area Estimated sales rose 39.7% from a year earlier while stores were about the same at -1.5%, so sales per store also rose 41.8%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +190.1%
Stores▲ +4.8%
Sales per store▲ +176.9%
Market size
Estimated sales (quarter)
₩131,180.6M
vs 2024Q4
+39.7%
Estimated transactions
6,375,182
Per-store economics
Estimated sales per store
₩1,987.6M
vs a year ago
+41.8%
Per transaction
₩21K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩33,274.1M – ₩187,049.1M
20212022202320242025
₩45,213.6M₩131,180.6M
Stores61 – 67
20212022202320242025
6366
Sales per store₩519.9M – ₩2,834.1M
20212022202320242025
₩717.7M₩1,987.6M
Openings0 – 3
20212022202320242025
03
Closings0 – 3
20212022202320242025
03
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +39.7%, stores YoY -1.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
66
vs a year ago
-1.5%
Franchise share
0% (0/66)
Movement
Openings (rate)
3 (5%)
Closings (rate)
3 (5%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩117,479M₩131,180.6M
Stores 2024 Q1 → 2025 Q4
6466
Sales per store 2024 Q1 → 2025 Q4
₩1,835.6M₩1,987.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–1121%
  • 11–1431%
  • 14–1734%
  • 17–2111%
  • 21–240%
Age
  • 10s0%
  • 20s2%
  • 30s8%
  • 40s14%
  • 50s24%
  • 60+53%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon11%
  • Tue12%
  • Wed13%
  • Thu14%
  • Fri15%
  • Sat21%
  • Sun15%
Gender
  • Male49%
  • Female51%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩131,180.6M+39.7%66-1.5%₩1,987.6M+41.8%330%Growing
2025Q3₩187,049.1M+44.9%660.0%₩2,834.1M+44.9%110%Growing
2025Q2₩109,319.5M+16.5%660.0%₩1,656.4M+16.5%120%Growing
2025Q1₩152,941.8M+30.2%67+4.7%₩2,282.7M+24.4%110%Growing
2024Q4₩93,930.4M+30.4%67+8.1%₩1,401.9M+20.7%100%Growing
2024Q3₩129,086.5M+12.8%66+6.5%₩1,955.9M+6.0%000%Growing
2024Q2₩93,826.9M+65.1%66+8.2%₩1,421.6M+52.6%200%Growing
2024Q1₩117,479M+121.3%64+4.9%₩1,835.6M+110.9%200%Growing
2023Q4₩72,041.6M+116.5%62-3.1%₩1,162M+123.5%000%Mixed
2023Q3₩114,428.1M+56.5%62-1.6%₩1,845.6M+59.0%100%Growing
2023Q2₩56,831.7M+54.4%61-3.2%₩931.7M+59.4%000%Mixed
2023Q1₩53,091.4M+5.1%61-3.2%₩870.4M+8.5%030%Mixed
2022Q4₩33,274.1M-30.8%64+1.6%₩519.9M-31.8%100%Mixed
2022Q3₩73,128M-28.5%63-1.6%₩1,160.8M-27.4%000%Mixed
2022Q2₩36,816M-16.0%63-1.6%₩584.4M-14.7%000%Mixed
2022Q1₩50,528.8M+11.8%630.0%₩802M+11.8%000%Growing
2021Q4₩48,055.3M63₩762.8M010%
2021Q3₩102,266.6M64₩1,597.9M000%
2021Q2₩43,833.1M64₩684.9M100%
2021Q1₩45,213.6M63₩717.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.