SEOUL COMMERCIAL AREA

전곡시장 전통시장

동대문구장안2동· Area 26,448 m² · Area code 3130104 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩414.5M▼ -21.1% YoY
Stores9▲ +12.5% YoY
Sales per store₩46.1M▼ -29.8% YoY

Reading this area Stores rose 12.5% from a year earlier while estimated sales stayed about the same (-21.1%), so sales per store fell 29.8%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +13.6%
Stores±0.0%
Sales per store▲ +13.6%
Market size
Estimated sales (quarter)
₩414.5M
vs 2024Q4
-21.1%
Estimated transactions
16,529
Per-store economics
Estimated sales per store
₩46.1M
vs a year ago
-29.8%
Per transaction
₩25K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩355.9M – ₩563.7M
20212022202320242025
₩364.8M₩414.5M
Stores8 – 10
20212022202320242025
99
Sales per store₩35.6M – ₩70.5M
20212022202320242025
₩40.5M₩46.1M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share20% – 38%
20212022202320242025
22%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -21.1%, stores YoY +12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
+12.5%
Franchise share
33% (3/9)
Movement
Openings (rate)
1 (8%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩503.8M₩414.5M
Stores 2024 Q1 → 2025 Q4
89
Sales per store 2024 Q1 → 2025 Q4
₩63M₩46.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0610%
  • 06–117%
  • 11–1428%
  • 14–1710%
  • 17–2136%
  • 21–249%
Age
  • 10s0%
  • 20s4%
  • 30s12%
  • 40s17%
  • 50s32%
  • 60+35%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon11%
  • Tue8%
  • Wed18%
  • Thu15%
  • Fri20%
  • Sat13%
  • Sun15%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩414.5M-21.1%9+12.5%₩46.1M-29.8%1033%Possible crowding
2025Q3₩411.1M-24.9%80.0%₩51.4M-24.9%1038%Mixed
2025Q2₩441.8M-21.6%80.0%₩55.2M-21.6%0025%Mixed
2025Q1₩463.2M-8.1%80.0%₩57.9M-8.1%0025%Mixed
2024Q4₩525.1M+2.4%80.0%₩65.6M+2.4%0025%Mixed
2024Q3₩547.7M+10.4%80.0%₩68.5M+10.4%0025%Growing
2024Q2₩563.7M+9.9%8-11.1%₩70.5M+23.7%0025%Mixed
2024Q1₩503.8M+3.0%8-11.1%₩63M+15.8%1125%Possible recovery
2023Q4₩512.9M-4.1%8-11.1%₩64.1M+7.9%0025%Shrinking
2023Q3₩496.2M-3.2%8-11.1%₩62M+9.0%0125%Shrinking
2023Q2₩512.8M+3.3%9-10.0%₩57M+14.8%0022%Mixed
2023Q1₩489.3M+37.5%9-10.0%₩54.4M+52.8%0022%Mixed
2022Q4₩534.9M+26.3%9-10.0%₩59.4M+40.4%0022%Mixed
2022Q3₩512.4M+11.3%9-10.0%₩56.9M+23.6%0122%Mixed
2022Q2₩496.4M+16.4%10+11.1%₩49.6M+4.8%0020%Growing
2022Q1₩355.9M-2.4%10+11.1%₩35.6M-12.2%0020%Possible crowding
2021Q4₩423.4M10₩42.3M0020%
2021Q3₩460.6M10₩46.1M1020%
2021Q2₩426.4M9₩47.4M0022%
2021Q1₩364.8M9₩40.5M0022%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.