NumLM BizSeoul commercial-area market 중랑동부시장 · 전통시장 · 중랑구 면목2동 · Area page →
화장품 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩201.2M
- vs 2024Q4
- +33.1%
- Estimated transactions
- 4,187
Competition
- Stores
- 2
- vs a year ago
- -33.3%
- Franchise share
- 100% (2/2)
Per-store economics
- Estimated sales per store
- ₩100.6M
- vs a year ago
- +99.7%
- Per transaction
- ₩48K
Movement
- Openings (rate)
- 0 (0%)
- Closings (rate)
- 1 (25%)
- Net store change
- −1
Pattern (descriptive, not a score): Mixed 한 방향으로 읽히지 않음
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩201.2M | +33.1% | 2 | -33.3% | ₩100.6M | +99.7% | 0 | 1 | 100% | Mixed |
| 2025Q3 | ₩139.9M | -2.8% | 3 | +50.0% | ₩46.6M | -35.2% | 0 | 0 | 67% | Possible crowding |
| 2025Q2 | ₩165M | -0.8% | 3 | +50.0% | ₩55M | -33.9% | 0 | 0 | 67% | Possible crowding |
| 2025Q1 | ₩167M | -1.8% | 3 | +50.0% | ₩55.7M | -34.6% | 0 | 0 | 67% | Possible crowding |
| 2024Q4 | ₩151.2M | -9.8% | 3 | 0.0% | ₩50.4M | -9.8% | 1 | 0 | 67% | Mixed |
| 2024Q3 | ₩144M | -19.7% | 2 | -50.0% | ₩72M | +60.5% | 0 | 0 | 100% | Shrinking |
| 2024Q2 | ₩166.3M | -21.1% | 2 | -50.0% | ₩83.1M | +57.8% | 0 | 0 | 100% | Shrinking |
| 2024Q1 | ₩170.1M | +0.3% | 2 | -50.0% | ₩85M | +100.6% | 0 | 1 | 100% | Possible recovery |
| 2023Q4 | ₩167.7M | -12.5% | 3 | -25.0% | ₩55.9M | +16.7% | 0 | 1 | 67% | Shrinking |
| 2023Q3 | ₩179.4M | -3.6% | 4 | 0.0% | ₩44.8M | -3.6% | 1 | 1 | 50% | Mixed |
| 2023Q2 | ₩210.7M | +11.7% | 4 | 0.0% | ₩52.7M | +11.7% | 0 | 0 | 50% | Growing |
| 2023Q1 | ₩169.6M | +11.1% | 4 | 0.0% | ₩42.4M | +11.1% | 0 | 0 | 50% | Growing |
| 2022Q4 | ₩191.6M | -4.7% | 4 | 0.0% | ₩47.9M | -4.7% | 0 | 0 | 50% | Mixed |
| 2022Q3 | ₩186.1M | -23.0% | 4 | +33.3% | ₩46.5M | -42.2% | 0 | 1 | 50% | Possible crowding |
| 2022Q2 | ₩188.7M | -14.9% | 4 | +33.3% | ₩47.2M | -36.1% | 0 | 0 | 75% | Possible crowding |
| 2022Q1 | ₩152.6M | -34.1% | 4 | +33.3% | ₩38.2M | -50.6% | 0 | 0 | 75% | Possible crowding |
| 2021Q4 | ₩201.1M | — | 4 | — | ₩50.3M | — | 1 | 1 | 75% | — |
| 2021Q3⚠ | ₩241.7M | — | 3 | — | ₩80.6M | — | 0 | 0 | 133% | — |
| 2021Q2⚠ | ₩221.6M | — | 3 | — | ₩73.9M | — | 0 | 0 | 133% | — |
| 2021Q1⚠ | ₩231.7M | — | 3 | — | ₩77.2M | — | 0 | 0 | 133% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.