SEOUL COMMERCIAL AREA

정릉시장 전통시장

성북구정릉3동· Area 53,318 m² · Area code 3130117 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩335.5M▼ -50.4% YoY
Stores4±0.0% YoY
Sales per store₩83.9M▼ -50.4% YoY

Reading this area Against a year earlier, estimated sales -50.4%, stores 0.0% and sales per store -50.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -34.2%
Stores▼ -33.3%
Sales per store▼ -1.4%
Market size
Estimated sales (quarter)
₩335.5M
vs 2024Q4
-50.4%
Estimated transactions
8,299
Per-store economics
Estimated sales per store
₩83.9M
vs a year ago
-50.4%
Per transaction
₩40K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩335.5M – ₩787.9M
20212022202320242025
₩510.1M₩335.5M
Stores4 – 6
20212022202320242025
64
Sales per store₩83.9M – ₩169.1M
20212022202320242025
₩85M₩83.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share83% – 150%
20212022202320242025
83%125%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -50.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
125% (5/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩608.2M₩335.5M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩152.1M₩83.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–1111%
  • 11–1426%
  • 14–1721%
  • 17–2130%
  • 21–2410%
Age
  • 10s0%
  • 20s11%
  • 30s10%
  • 40s14%
  • 50s32%
  • 60+33%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon10%
  • Tue14%
  • Wed23%
  • Thu12%
  • Fri18%
  • Sat17%
  • Sun7%
Gender
  • Male42%
  • Female58%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩335.5M-50.4%40.0%₩83.9M-50.4%00125%Mixed
2025Q3₩404.6M-32.5%40.0%₩101.2M-32.5%00125%Mixed
2025Q2₩645.7M-0.2%40.0%₩161.4M-0.2%00125%Mixed
2025Q1₩647.9M+6.5%40.0%₩162M+6.5%00125%Growing
2024Q4₩676.4M+1.1%40.0%₩169.1M+1.1%00125%Mixed
2024Q3₩599.1M-4.6%40.0%₩149.8M-4.6%00125%Mixed
2024Q2₩646.8M+29.2%40.0%₩161.7M+29.2%00125%Growing
2024Q1₩608.2M+49.1%40.0%₩152.1M+49.1%00125%Growing
2023Q4₩669.3M+43.4%40.0%₩167.3M+43.4%11125%Growing
2023Q3₩627.9M-12.1%4-20.0%₩157M+9.9%11125%Shrinking
2023Q2₩500.6M-36.5%4-20.0%₩125.2M-20.6%00125%Shrinking
2023Q1₩407.9M-15.4%4-20.0%₩102M+5.7%01125%Shrinking
2022Q4₩466.9M-9.5%4-20.0%₩116.7M+13.1%01150%Shrinking
2022Q3₩714.5M+14.4%50.0%₩142.9M+14.4%00120%Growing
2022Q2₩787.9M+45.5%5-16.7%₩157.6M+74.6%00120%Mixed
2022Q1₩482.3M-5.5%5-16.7%₩96.5M+13.5%00120%Shrinking
2021Q4₩516M5₩103.2M00120%
2021Q3₩624.6M5₩124.9M11120%
2021Q2₩541.6M6₩90.3M0083%
2021Q1₩510.1M6₩85M0083%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.